---
title: "Burger King Dares Customers to Tell Difference Between Plant-Based and Meat"
url: https://burnaze.com/article/cb505bf9-084f-4fa3-9a2a-4b377d0c956d
source: "1851 Franchise"
original_url: https://1851franchise.com/burger-king-dares-customers-to-tell-difference-between-plant-based-and-meat-2710449
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2019-07-08T22:17:01.000Z
modified: 2026-11-01T02:29:58.553Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c2688c853c99839fbdb31ed65b0375695541.jpg
---

# Burger King Dares Customers to Tell Difference Between Plant-Based and Meat

**TL;DR:** Burger King Sweden releases two new plant-based burgers, Rebel Whopper and Rebel Chicken King, and challenges customers to tell the difference between the meat and plant-based alternatives. The company offers a "50/50 Menu" where customers may receive either the meat or plant-based version of their order.

*originally published in 1851 Franchise on 2019-07-08. [Read the original](https://1851franchise.com/burger-king-dares-customers-to-tell-difference-between-plant-based-and-meat-2710449).*

## Story

Burger King Sweeden recently released two new plant-based burgers— Rebel Whopper and Rebel Chicken King. According to an article on Restaurant Dive, the company is so confident that its customers won’t be able to tell the difference that it’s offering the option to blind-order.

Customers who order a Whopper or Chicken Sandwich from the risky “50/50 Menu” may actually get one of the plant-based alternatives. While the packaging won’t appear to reveal any answers, customers can use the Burger King app to scan the packaging and submit their best guesses.

"We are really proud of how hard it is to tell our plant-based burgers apart from real meat," Daniel Schröder, marketing director for Burger King Sweden, said in a statement. "With the 50/50-menu, we hope that more people dare to try them. And hopefully, have fun trying to figure out which one they got."

The marketing stunt is designed to give Burger King Sweden valuable information about which products their customers prefer. “A high percentage of customers being fooled by the plant-based choices may indicate that they will be more willing to order them again in the future,” said the article.

As plant-based protein sales soar in fast food, Burger King is making sure it is not left behind.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu pricing (topic)
- Burger King (company)
- marketing campaign (topic)
- plant-based menu (topic)
- fast food trends (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/burger-king-dares-customers-to-tell-difference-between-plant-based-and-meat-2710449). Summarized by Burnaze (https://burnaze.com/article/cb505bf9-084f-4fa3-9a2a-4b377d0c956d).