--- title: "How CertaPro Painters, Ltd. Grew to Become the Leader of the $56 Billion Painting Industry" url: https://burnaze.com/article/cb6e7d52-39c8-4049-bb6d-e2c9b12e1e5c source: "1851 Franchise" original_url: https://1851franchise.com/how-certapro-painters-ltd-grew-to-become-the-leader-of-the-56-billion-painting-industry-2712207 category: "Painting" industry: "Home Services" segment: "Painting" topics: ["Finance & M&A"] published: 2020-02-06T04:23:00.000Z modified: 2026-11-01T02:08:00.665Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/f9890ba2e9076b0214fba24a9c300c9b3676.jpg --- # How CertaPro Painters, Ltd. Grew to Become the Leader of the $56 Billion Painting Industry **TL;DR:** CertaPro Painters, Ltd. has grown to become the leader of the $56 billion painting industry with over 370 franchise owners and $540 million in sales. The brand's focus on both residential and commercial properties has helped elevate its position in the category. *originally published in 1851 Franchise on 2020-02-06. [Read the original](https://1851franchise.com/how-certapro-painters-ltd-grew-to-become-the-leader-of-the-56-billion-painting-industry-2712207).* ## Story Certa ProPainters, Ltd. is the largest residential and commercial painting franchisor in North America with more than 370 franchise owners, and the CertaPro Painters® brand is currently approaching $540 million in sales. Because the painting industry is fragmented, the runway is wide open for continued growth and the CertaPro Painters® brand is the clear category leader and the best painting franchise to buy. A key differentiator that has helped elevate the position of CertaPro Painters® in the category is its focus on both residential and commercial properties, with 20,000 commercial jobs bringing in 40% of the brand’s sales annually. “In the last five to eight years, we’ve really honed in on our commercial business, which has grown exponentially and is a major part of our future growth strategy,” said Jeff Bien, Vice President of Franchise Development for Certa ProPainters, Ltd. “There are no other painting franchises that have as balanced a portfolio of B2B and B2C, and our commercial business isn’t bound by territory.” Certa ProPainters, Ltd. supports its CertaPro Painters® franchisees with marketing on the national level for both commercial and residential services. “Because of the size of our brand and the depth of the support team, we’re able to provide more hands-on support and marketing resources than other brands,” said Certa ProPainters, Ltd. Chief Brand Officer Bruce Schmidt. “We’re able to better adapt to the changing digital landscape and create solutions on behalf of the franchisees, as an example.” Certa ProPainters, Ltd.’s marketing resources allow the franchisor to purchase national radio and digital campaigns. The corporate team has helped to build a number of regional advertising coops throughout the United States and Canada, in which franchisees that share a geographic market, pool funds to purchase radio and TV advertising that other painting franchises are not able to afford. On the local level, Certa ProPainters, Ltd. has developed best practices and programs that are designed for franchisees to execute to generate leads in their territories. “We provide step-by-step guidance for executing local marketing programs for our franchise owners,” said Valerie Kinney, Vice President of Marketing for Certa ProPainters, Ltd. “We’ve developed best practices and resources for them to execute. I believe we are the best painting franchise to own because we have a plan that is proven to create results; the franchisee just needs to follow the plan we’ve created.” Franchisee support extends into operations, training, business planning, technology and strategic analysis. The brand employs operations team members, one of which is assigned to every franchise owner, to provide field support and business consulting. With differentiated support for franchise owners in each phase of their business, Certa ProPainters, Ltd. is able to offer specialized support for both first-year and seasoned owners. In April 2019, Certa ProPainters, Ltd. moved its corporate headquarters to a new space that features a learning and demonstration area for franchisees and painters , and which will further enhance the training for sales associates and production managers. “We have spent a lot of time, energy and money to make sure our owners have the training and technology to grow their businesses,” said Bien. “We’re keeping an eye on the competitive landscape, and technology is a major part of that.” Because the brand doesn’t require its franchisees to acquire real estate or carry inventory, owning a painting franchise with CertaPro Painters® means more resources are put toward growing the business. “For those looking to start a painting business, our Item 19 stands out from other brands, and attracts corporate executives and business owners that can see a path to a strong income,” said Bien. “The main reason people buy a business is to sell it down the road, and the brand has a proven track record of bringing franchisees into the system, helping them grow their business, and then helping them exit to retirement and to realize the value of the asset they have built. ” In 2019, the brand brought on 32 new franchisees, 15 of which were resales, and in 2020, the goal is to open in 22 new markets. Key target markets for 2020 are San Jose, California, Tallahassee, Florida, Evansville, Indiana, as well as Detroit and Toronto. The initial investment range for Certa ProPainters, Ltd. is $133,250 to $169,500. The Franchise Disclosure Document (FDD) should be referenced for specific information. To learn more about the franchise opportunity, please visit . Lauren has more than 12 years of experience in public relations, social media and content production. She has managed internal and external communication to deliver impactful business results for brands in the hospitality, retail, education and e-commerce sectors. Lauren has a Master of Arts in Communication and a Bachelor of Arts in Public Relations and Spanish from Illinois State University. In her spare time, Lauren enjoys reading, traveling and spending time with her husband, son and dog. ## Entities - 1851 Franchise (publication) - franchise growth (topic) - Home Services (sector) - franchise support (topic) - CertaPro Painters (company) - painting industry (topic) - commercial painting (topic) - residential painting (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/how-certapro-painters-ltd-grew-to-become-the-leader-of-the-56-billion-painting-industry-2712207). Summarized by Burnaze (https://burnaze.com/article/cb6e7d52-39c8-4049-bb6d-e2c9b12e1e5c).