---
title: "Jiffy Lube International names new president and CEO"
url: https://burnaze.com/article/cbe84658-13f5-4f89-95e3-bcce06e97e65
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/jiffy-lube-international-names-new-president-and-ceo/
author: "Andrew Carlo"
category: "Oil change"
industry: "Automotive"
segment: "Oil change"
topics: ["People"]
published: 2025-11-24T00:14:25.000Z
modified: 2026-11-01T01:01:14.817Z
image: https://franchisemagazineusa.com/wp-content/uploads/2025/11/Jiffy-Lube-location.jpg
---

# Jiffy Lube International names new president and CEO

**TL;DR:** Jiffy Lube International names Mauricio Quezada as new president and CEO, bringing over two decades of automotive experience. Quezada aims to continue innovating and expanding the network of franchised service centers across North America.

*By Andrew Carlo, originally published in Franchise Magazine USA on 2025-11-24. [Read the original](https://franchisemagazineusa.com/jiffy-lube-international-names-new-president-and-ceo/).*

## Story

Jiffy Lube International, Inc., the automotive preventive maintenance franchise, announced that Mauricio Quezada has been appointed President and CEO.

Quezada brings more than two decades of automotive OEM and aftermarket experience to the role, most recently serving as vice president and general manager, U.S. Direct Lubricants for The Pennzoil Quaker State Company (Shell USA). Quezada also served as director of operations for Jiffy Lube from 2015-2018.

“Mauricio is a strong people leader whose depth of operational understanding makes him a catalyst for driving Jiffy Lube’s strategic direction and growth,” said Ade Ajala, president, Shell Lubricants Americas.

Since joining Shell in 2005, Quezada has held a wide range of leadership roles across businesses in the United States. and abroad. He also served as a Subway franchisee, giving him a unique perspective on the importance of franchise collaboration.

Jiffy Lumber has more than 2,000 franchised service centers across North America.

“This is a dream job because Jiffy Lube is well positioned to further its leadership position as the leader and pioneer of the vehicle service business. My focus is continuing to innovate, to provide the best, most consistent experience for our millions of customers, while ensuring the business is viewed as a coveted investment opportunity by our franchisees and owners. We will expand our network and bring the Jiffy Lube experience to many underserved markets,” said Quezada.

“I look forward to collaborating with the talented team and our dedicated network of franchisees to deliver fast, convenient, and quality service to drivers across North America – while accelerating growth for our business.”

Jiffy Lube was founded in 1979 and is based in Houston, Texas. The brand offers oil changes, brakes, batteries, and tire service. The brand is a wholly owned, indirect subsidiary of Shell USA, Inc.

## Entities

- franchise expansion (topic)
- Automotive (sector)
- Franchise Magazine USA (publication)
- Subway (company)
- Andrew Carlo (person)
- ceo appointment (topic)
- Jiffy Lube (company)
- Shell (company)
- automotive maintenance (topic)

---
Originally reported by Andrew Carlo, Franchise Magazine USA (https://franchisemagazineusa.com/jiffy-lube-international-names-new-president-and-ceo/). Summarized by Burnaze (https://burnaze.com/article/cbe84658-13f5-4f89-95e3-bcce06e97e65).