---
title: "Benelux chain listing for dental wand product"
url: https://burnaze.com/article/cc024af4-eddf-4bcd-84fd-c63388c5c1ed
source: "Pet Business World"
original_url: https://www.petbusinessworld.co.uk/trade-news/international/benelux-chain-listing-for-dental-wand-product.html
author: "David Rees"
category: "Pets"
industry: "Pets"
published: 2026-05-27T08:24:09.000Z
modified: 2026-10-31T14:44:08.104Z
image: https://www.petbusinessworld.co.uk/wp-content/uploads/2026/05/Dental-Wand-cropped.jpg
---

# Benelux chain listing for dental wand product

**TL;DR:** Innovative cat-friendly toothbrush Dental Wand is now available in every Pets Place Boerenbond Retail store across the Netherlands and Belgium. The pet store chain has agreed to stock both the Dental Wand Starter Kit and Dental Wand Attachments, marking an important step in the retail expansion of supplier Inventor Smart Care.

*By David Rees, originally published in Pet Business World on 2026-05-27. [Read the original](https://www.petbusinessworld.co.uk/trade-news/international/benelux-chain-listing-for-dental-wand-product.html).*

## Story

Innovative cat-friendly toothbrush Dental Wand is now available in every Pets Place Boerenbond Retail store across the Netherlands and Belgium.

The pet store chain has agreed to stock both the Dental Wand Starter Kit and Dental Wand Attachments, marking an important step in the retail expansion of supplier Inventor Smart Care. The Dutch-facing message, “Houd kattengebitten gezond, houd katten gelukkig” (keep cats’ teeth healthy, keep cats happy) in the country reflects the company’s wider mission to make preventative care easier and more aligned with how cats naturally behave.

The Dental Wand is designed around feline behaviour by turning brushing into a hunting-led, interactive play experience that feels natural, voluntary and low-stress.

Victor Carpio, founder and inventor of Inventor Smart Care, said: “I am incredibly proud to be working with such an incredible pet care brand in the Netherlands and Belgium. Our goal is to expand access to pet home care, increase pet longevity, and continuously improve the human-animal bond.

“When we connected with Pets Place I could tell our values aligned; we both see pets as a member of our family, and such an important piece to the puzzle of our lives. It is a privilege to be working together.”

## Entities

- Pets (sector)
- retail expansion (topic)
- pet care (topic)
- Netherlands (location)
- Belgium (location)
- Pet Business World (publication)
- David Rees (person)
- product listing (topic)

---
Originally reported by David Rees, Pet Business World (https://www.petbusinessworld.co.uk/trade-news/international/benelux-chain-listing-for-dental-wand-product.html). Summarized by Burnaze (https://burnaze.com/article/cc024af4-eddf-4bcd-84fd-c63388c5c1ed).