---
title: "QSR Magazine: La Madeleine’s Franchising Plan to Double Size in 5 Years"
url: https://burnaze.com/article/cc04b2c5-c4b3-4f71-b4a8-7b0494e06dc9
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-la-madeleines-franchising-plan-to-double-size-in-5-years-11117
category: "QSR"
industry: "Restaurants"
segment: "QSR"
published: 2017-03-16T14:09:23.000Z
modified: 2026-11-01T03:13:42.438Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/52da0bca8dd547d25b7c7e01dbe4b50a6416.jpg
---

# QSR Magazine: La Madeleine’s Franchising Plan to Double Size in 5 Years

**TL;DR:** La Madeleine aims to double its size in 5 years through a refranchising initiative. The brand will sell entire markets of existing restaurants to multi-unit operators.

*originally published in 1851 Franchise on 2017-03-16. [Read the original](https://1851franchise.com/qsr-magazine-la-madeleines-franchising-plan-to-double-size-in-5-years-11117).*

## Story

The bakery-café brand La Madeleine has a new franchising plan to double its size. According to a recent QSR Magazine article , the brand’s refranchising initiative will sell entire markets of existing restaurants to multi-unit operators of the brand and of other brands. Currently, the brand has more than 80 locations across the country and the markets that will be offered for franchising are Houston, Atlanta, Washington, D.C. and Louisiana.

“Our new growth strategy is unique because it offers multi-unit operators the opportunity to hit the ground running with whole markets and top-performing stores,” says La Madeleine president John Cahill. “With the staff already in place and positive cash flow from the restaurants, franchisees can start growing the brand right away."

The corporate restaurants will continue to operate in Dallas and new franchises will only be sold as whole markets and not individual stores.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- houston (location)
- Atlanta (location)
- Dallas (location)
- market expansion (topic)
- multi-unit operators (topic)
- louisiana (location)
- Washington, D.C. (location)
- refranchising initiative (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-la-madeleines-franchising-plan-to-double-size-in-5-years-11117). Summarized by Burnaze (https://burnaze.com/article/cc04b2c5-c4b3-4f71-b4a8-7b0494e06dc9).