---
title: "QSR Magazine: Toppers Pizza Unveils New Prototype Design and Plans for Expansion"
url: https://burnaze.com/article/cc4c4e2e-e87e-4f6f-a841-fa1aa20761a0
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-toppers-pizza-unveils-new-prototype-design-and-plans-for-expansion-10025
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
topics: ["Development & multi-unit","Operations"]
published: 2017-02-07T15:10:18.000Z
modified: 2026-11-01T04:10:34.696Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c98da86896358ac02d3a380498f839a13065.jpg
---

# QSR Magazine: Toppers Pizza Unveils New Prototype Design and Plans for Expansion

**TL;DR:** Toppers Pizza unveiled a new store design to engage customers and showcase its pizza-making process. The design change is in response to an increase in customers ordering online or by phone and picking up their orders in-store.

*originally published in 1851 Franchise on 2017-02-07. [Read the original](https://1851franchise.com/qsr-magazine-toppers-pizza-unveils-new-prototype-design-and-plans-for-expansion-10025).*

## Story

"The inspiration was our customers and the changes we're seeing in our business. Back in the day, the pizza business was (about) 80 to 90 percent delivery; these days we have a far larger percentage of our customers are ordering online or calling in and coming in and picking it up," Toppers Pizza chief development officer David Biederman told QSR Magazine reporter. "With our customers coming in, it gives us a great opportunity to showcase what we do and we're very proud of our pizza. We make our dough fresh every day; we hand chop our vegetables, and we use real Wisconsin cheese."

Biederman mentioned recently there has been an increase of customers coming in the stores.

"We've got a lot of personality; we've got a lot of character. And we have a whole ethos around making great pizzas and using high quality ingredients and doing things right versus the big guys who are just trying to do it cheap," Biederman told the reporter. "Our customers love who we are and they identify with us, and it's a great way of transmitting that difference to people."

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- expansion plans (topic)
- Toppers Pizza (company)
- customer engagement (topic)
- store redesign (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-toppers-pizza-unveils-new-prototype-design-and-plans-for-expansion-10025). Summarized by Burnaze (https://burnaze.com/article/cc4c4e2e-e87e-4f6f-a841-fa1aa20761a0).