---
title: "Long Island Business News: Hamptons-Based Fitness CEO Ditches Brick & Mortar Gyms for 20-Foot Pickup Truck, AWATfit Now Franchising"
url: https://burnaze.com/article/cc73d17c-8e09-4bc1-9a64-656810449b00
source: "1851 Franchise"
original_url: https://1851franchise.com/long-island-business-news-hamptons-based-fitness-ceo-ditches-brick-mortar-gyms-for-20-foot-pickup-truck-awatfit-now-franchising-2713683
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
topics: ["People"]
published: 2020-10-05T18:13:52.000Z
modified: 2026-11-01T02:27:01.693Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/979fe7b91d4227ee948a4b4705f8f9116471.jpg
---

# Long Island Business News: Hamptons-Based Fitness CEO Ditches Brick & Mortar Gyms for 20-Foot Pickup Truck, AWATfit Now Franchising

**TL;DR:** AWATfit, a mobile fitness concept, is franchising and disrupting the fitness marketplace with its services offered from a 20-foot pickup truck. The company plans to add 1,000 franchisees domestically and abroad.

*originally published in 1851 Franchise on 2020-10-05. [Read the original](https://1851franchise.com/long-island-business-news-hamptons-based-fitness-ceo-ditches-brick-mortar-gyms-for-20-foot-pickup-truck-awatfit-now-franchising-2713683).*

## Story

**In a recent interview with Long Island Business News****, Rich Decker, founder & CEO of** **AWATfit** **— All Weather All Terrain Fitness — discusses how he has leveraged more than 30 years of experience in the industry to further develop the mobile fitness concept. Built out of the back of a 20-foot pickup truck, AWATfit is brought directly to clients at their homes, the beach or elsewhere. With an influx of requests due to fears surrounding indoor gyms during COVID-19, Decker stresses the strong opportunity to disrupt the stagnant fitness marketplace and grow fast.**

**“This is the wave of the future in the franchised fitness category,” Decker told Long Island Business News.**

**By eliminating the brick-and-mortar element of gym ownership,** **AWATfit** **dramatically slashes overhead and organically expands the brand’s marketing footprint, as the truck is not only a gym but serves as a key marketing tool with high visibility as well.** **AWATfit** **is planning to add 1,000 franchisees domestically and abroad, starting in Decker’s hometown of Long Island.**

## Entities

- 1851 Franchise (publication)
- Fitness (sector)
- franchising (topic)
- covid-19 impact (topic)
- Long Island (location)
- mobile fitness (topic)
- fitness marketplace (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/long-island-business-news-hamptons-based-fitness-ceo-ditches-brick-mortar-gyms-for-20-foot-pickup-truck-awatfit-now-franchising-2713683). Summarized by Burnaze (https://burnaze.com/article/cc73d17c-8e09-4bc1-9a64-656810449b00).