---
title: "20 Miles Above Earth, Habit Burger & Grill's Double Charburger Takes Its Victory Lap"
url: https://burnaze.com/article/cc94076b-de57-490f-9d61-2d343f2b12b4
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240916_20_miles_above_earth_habit_burger__grill39s_double_charburger_takes_its_vic.html
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2024-09-16T12:00:00.000Z
modified: 2026-10-31T18:33:35.399Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# 20 Miles Above Earth, Habit Burger & Grill's Double Charburger Takes Its Victory Lap

**TL;DR:** Habit Burger & Grill launched its Double Charburger to the edge of space, reaching a maximum altitude of 19.8 miles, and received recognition from The Planetary Society as an 'Out of This World Burger'. The brand is celebrating National Cheeseburger Day with a special offer, giving new guests a free Double Char with a minimum $5 purchase when they register for the CharClub.

*originally published in Franchising.com on 2024-09-16. [Read the original](https://www.franchising.com/news/20240916_20_miles_above_earth_habit_burger__grill39s_double_charburger_takes_its_vic.html).*

## Story

(Irvine, CA) September 16, 2024 - Habit Burger & Grill has just taken its Double Charburger to new heights - quite literally. Just in time for National Cheeseburger Day the brand has upped the ante and launched the Double Char to the edge of space.

Captured against the stark blackness of space, its chargrilled layers silhouetted by the thin blue line of our atmosphere and the curvature of the planet below. It's a sight that has burger fans across the galaxy, starstruck.

- Max altitude: 19.8 miles

- Max temperature: 109°F

- Min temp: -60°F

- Flight duration: 2.5 hours

- Atmospheric pressure: 0.009 atm

- Launch location: 35.760309,-115.651452

- Landing location: 35.6931, -115.059

And to make the mission official, The Planetary Society—the world's largest and most influential non-profit space organization—has officially established the Double Char as an "Out of This World Burger." This isn't just any recognition of achievement; it’s a stamp of authenticity from the experts who live and breathe space exploration.

“At The Planetary Society, we're always eager to get people excited about space, so we couldn't resist a mission as delicious and fun as this one,” said Dr. Bruce Betts, Chief Scientist at the Planetary Society. “To inspire others to push beyond conventional limits, we're celebrating this achievement with serious recognition. The Planetary Society officially declares the Double Char an “Out of This World Burger,” honoring Habit Burger & Grill as a trailblazing brand with an astronomically tasty burger.”

In the spirit of this groundbreaking collab between gastronomy and astronomy, Habit Burger & Grill is encouraging burger enthusiasts to grab another great offer and get real space images and the latest space news FREE to their inboxes by signing up for The Planetary Society's weekly email newsletter because, as Hinchliffe puts it, "Space is cool. And getting the seal of approval from actual space experts is astronomically cool.”

And no celebration is complete without a special offer. In recognition of National Cheeseburger Day on September 18, Habit Burger & Grill is offering new guests a free* Double Char with a minimum $5 purchase when they register for the CharClub on that day.

## Entities

- Franchising.com (publication)
- QSR (sector)
- qsr marketing (topic)
- brand promotion (topic)
- Habit Burger & Grill (company)
- national cheeseburger day (topic)
- The Planetary Society (company)
- Dr. Bruce Betts (person)
- space marketing (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240916_20_miles_above_earth_habit_burger__grill39s_double_charburger_takes_its_vic.html). Summarized by Burnaze (https://burnaze.com/article/cc94076b-de57-490f-9d61-2d343f2b12b4).