---
title: "H&R Block Combines AI Power with Digital Enhancements and Unmatched Tax Pro Expertise to Win Tax Season 2026"
url: https://burnaze.com/article/cd62d7e7-7868-4211-8af6-152327a03820
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260210_hr_block_combines_ai_power_with_digital_enhancements_and_unmatched_tax_pro_.html
category: "Finance"
topics: ["Finance & M&A","Technology"]
published: 2026-02-10T12:00:00.000Z
modified: 2026-10-31T20:29:36.885Z
image: https://images.unsplash.com/photo-1611974789855-9c2a0a7236a3?w=1600&q=80&auto=format&fit=crop
---

# H&R Block Combines AI Power with Digital Enhancements and Unmatched Tax Pro Expertise to Win Tax Season 2026

**TL;DR:** H&R Block is combining AI-powered technology with professional expertise to support clients navigating tax legislation changes in the 2026 tax season. The company has enhanced its tools and services, including AI Tax Assist and Advanced AI Tools for Tax Professionals, to provide a sophisticated and accessible filing experience.

*originally published in Franchising.com on 2026-02-10. [Read the original](https://www.franchising.com/news/20260210_hr_block_combines_ai_power_with_digital_enhancements_and_unmatched_tax_pro_.html).*

## Story

"Clients are facing unprecedented tax legislation and deserve unprecedented support," said Curtis Campbell, CEO at H&R Block. "We've enhanced our tools and services to seamlessly blend AI-powered efficiency with the irreplaceable expertise and judgement of our tax professionals. The result is a filing experience that's both sophisticated enough for complex situations and accessible enough to serve every taxpayer."

**H&R Block 2026 Product Enhancements**

- **AI Tax Assist Provides Instant Answers 24/7:** Available in DIY Online and Desktop Software, AI Tax Assist uses GenAI capabilities with human expertise from The Tax Institute.

- **Advanced AI Tools for Tax Professionals:** The tools support in-person interactions to answer client questions during periods of tax law changes.

- **Product Selector for filing solutions:** A tool to help users decide which tier of online DIY support suits their tax situation, with upfront pricing, data import, and easy switching from other providers.

- **Find Forms and Identify Deductions:** The technology analyzes returns to identify credits and deductions, locate necessary forms, and reduce the risk of missing potential savings.

- **Tax Professional Review for New Clients:** A tax professional review is available for new clients in paid tiers; details are provided by the firm.

"Tax season 2026 is complex, and with a winning combination of technology and tax professional expertise, H&R Block is the strategic advantage taxpayers need," said Andy Phillips, Vice President of The Tax Institute at H&R Block. "Our elite team of tax attorneys, analysts, and researchers operate year-round to dissect every detail of new legislation, anticipate challenges, and ensure our tax pros and technology deliver flawless guidance. When the tax code gets complicated, we get better."

## Entities

- Franchising.com (publication)
- Finance (sector)
- ai technology (topic)
- H&R Block (company)
- Curtis Campbell (person)
- The Tax Institute (company)
- Andy Phillips (person)
- tax legislation (topic)
- digital enhancements (topic)
- tax professional expertise (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260210_hr_block_combines_ai_power_with_digital_enhancements_and_unmatched_tax_pro_.html). Summarized by Burnaze (https://burnaze.com/article/cd62d7e7-7868-4211-8af6-152327a03820).