---
title: "GF podcast: Jon Cottam of Lift Brands"
url: https://burnaze.com/article/cd915ead-9cff-4bb9-b700-bf5fe01e127f
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/gf-podcast-jon-cottam-of-lift-brands
author: "Amanda Peters"
category: "Fitness"
industry: "Fitness"
published: 2021-04-01T10:15:00.000Z
modified: 2026-11-01T22:33:02.179Z
image: https://images.unsplash.com/photo-1517836357463-d25dfeac3438?w=1600&q=80&auto=format&fit=crop
---

# GF podcast: Jon Cottam of Lift Brands

**TL;DR:** Jon Cottam of Lift Brands discusses the company's portfolio and the appeal of boutique brands like 9Round in the competitive workout space. Lift Brands is evolving its concepts, such as Snap Fitness and 9Round, to incorporate wearables and digital experiences.

*By Amanda Peters, originally published in Global Franchise on 2021-04-01. [Read the original](https://www.global-franchise.com/news/gf-podcast-jon-cottam-of-lift-brands).*

## Story

We speak with Jon about the wider Lift Brands portfolio and really dig down into what makes a boutique brand appealing in the increasingly competitive workout space

We speak with Jon about the wider Lift Brands portfolio and really dig down into what makes a boutique brand appealing in the increasingly competitive workout space.

This episode of the Global Franchise Podcast is brought to you by Scenthound, a unique wellness-focused dog grooming concept with exclusive franchise territories available in key U.S. markets. Learn more at scenthound.com .

For Lift Brands , the trick is evolution. The pandemic hasn’t suddenly transformed its concepts like Snap Fitness and 9Round into entirely new endeavors – instead, it has allowed them to naturally evolve and incorporate the likes of wearables and digital experiences into operations.

On this episode, we speak with Cottam about the wider Lift Brands portfolio, and really dig down into what makes a boutique brand like 9Round appealing in the increasingly competitive workout space. We also touch on the “elitist” feel that boutique concepts can sometimes possess, and how Lift Brands is doing everything it can to make fitness as welcoming as possible.

## Entities

- Fitness (sector)
- Global Franchise (publication)
- international expansion (topic)
- James Fell (person)
- Amanda Peters (person)
- boutique fitness (topic)
- industry trends (topic)
- master franchise investment (topic)
- Scenthound (company)
- 9Round (company)
- Snap Fitness (company)
- Lift Brands (company)

---
Originally reported by Amanda Peters, Global Franchise (https://www.global-franchise.com/news/gf-podcast-jon-cottam-of-lift-brands). Summarized by Burnaze (https://burnaze.com/article/cd915ead-9cff-4bb9-b700-bf5fe01e127f).