---
title: "The Covery is Bringing Restorative Wellness to the East Coast with First Location Coming to Massachusetts"
url: https://burnaze.com/article/cdb5a40b-2452-43ad-a695-abe2cb4dea06
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240322_the_covery_is_bringing_restorative_wellness_to_the_east_coast_with_first_lo.html
category: "Recovery"
industry: "Fitness"
segment: "Recovery"
published: 2024-03-22T12:00:00.000Z
modified: 2026-10-31T20:00:49.193Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# The Covery is Bringing Restorative Wellness to the East Coast with First Location Coming to Massachusetts

**TL;DR:** The Covery is opening its first East Coast location in Massachusetts, owned by franchisee Adam Campana. The location will offer various non-invasive therapies, including IV Therapy, Red Light Therapy, and Cryotherapy, as part of The Covery's restorative wellness approach.

*originally published in Franchising.com on 2024-03-22. [Read the original](https://www.franchising.com/news/20240322_the_covery_is_bringing_restorative_wellness_to_the_east_coast_with_first_lo.html).*

## Story

Campana has an impressive background, having spent the last 15 years working sales in the wellness industry. Having witnessed first-hand the importance recovery therapies play in one’s health, he was immediately drawn to The Covery’s unique and thoughtful approach to introducing impactful services to new communities. Looking to embark on his entrepreneurial journey, he knew The Covery was the perfect brand for him to partner with and bring to his local Woburn community.

“I’ve always been fascinated by researching and experimenting with the latest health and wellness modalities to help feel my best and live a long, healthy life,” said Campana. “Having played Division 1 hockey growing up, I’ve always been committed to feeling and performing my best, and as I’ve gotten older my passion for total wellness has only grown. I was impressed with The Covery and truly believe in all the services the brand offers and am thrilled to have the opportunity to share them with my community, helping my neighbors live their healthiest lives.”

The evolving definition of health and wellness underscores the importance of proactive steps towards well-being. Embracing a hands-on approach enables clients and members to maintain an active lifestyle throughout their lives. The Covery Wellness Spa offers a range of non-invasive therapies, including IV Therapy, Red Light Therapy, and Cryotherapy.

These treatments are specifically designed to support the health and wellness journeys of individuals within the community. Its approach is centered on providing clients and members with the necessary tools and knowledge to achieve their health and wellness objectives. Whether the goal is to enhance overall health, accelerate recovery from intense training, or improve appearance, The Covery is designed to cater to the needs of everyone.

CEO of The Covery, Tatum Crews, shared her enthusiasm, “We are thrilled to welcome Adam to The Covery family. His experience in the health industry and passion for improving the well-being of himself and others are invaluable assets as a new franchisee.”

## Entities

- Franchising.com (publication)
- location expansion (topic)
- Beauty & Wellness (sector)
- franchisee (topic)
- massachusetts (location)
- wellness services (topic)
- Tatum Crews (person)
- The Covery (company)
- east coast (topic)
- Adam Campana (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240322_the_covery_is_bringing_restorative_wellness_to_the_east_coast_with_first_lo.html). Summarized by Burnaze (https://burnaze.com/article/cdb5a40b-2452-43ad-a695-abe2cb4dea06).