---
title: "Adweek: Here’s How Brands Should Be Using Facebook Live"
url: https://burnaze.com/article/cdbeafc5-5b13-478c-a182-4612224b961c
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-heres-how-brands-should-be-using-facebook-live-2705161
category: "Technology"
topics: ["Technology"]
published: 2018-01-03T18:13:02.000Z
modified: 2026-11-01T04:09:24.285Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c8a03beeaa277b27b1328a99f7d08c44370.jpg
---

# Adweek: Here’s How Brands Should Be Using Facebook Live

**TL;DR:** Adweek highlights three brands - Florida's Natural, General Electric, and Lightricks - that are successfully using Facebook Live for user engagement and real-time content creation. These brands have created interactive content, such as debates and tutorials, that have generated significant views and engagements.

*originally published in 1851 Franchise on 2018-01-03. [Read the original](https://1851franchise.com/adweek-heres-how-brands-should-be-using-facebook-live-2705161).*

## Story

Is your brand taking advantage of Facebook Live? The platform provides a variety of advantages, including more user engagement and real-time content creation. If you’re interested in stepping up your Facebook Live game, Adweek rounded up a list of three brands that are excelling with the platform.

The first brand is Florida’s Natural, which creates orange juice. Florida Natural partnered with Funny or Die to create a pulp, no pulp or some pulp debate, generating over 514,000 view and 7,500-plus engagements. Another brand that made Adweek’s top three is General Electric, which hosted a 360-degree livestream called “The Creators Circle” showing how social influencers used their bulb throughout the creative process. Lightricks, an app developer, is also killing it on Facebook Live, with videos designed to help people use their products better.

Daphne Kasriel-Alexander from Lightricks told Adweek in an interview, “We believe that what makes these Facebook Live tutorials unique is the genuine interaction between our app users and ourselves. We haven’t noticed competitors offering this, and we’re unsure why, as it’s so valuable all around.”

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- brand marketing (topic)
- user engagement (topic)
- facebook live (topic)
- real-time content creation (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adweek-heres-how-brands-should-be-using-facebook-live-2705161). Summarized by Burnaze (https://burnaze.com/article/cdbeafc5-5b13-478c-a182-4612224b961c).