---
title: "Using Facebook for Sales"
url: https://burnaze.com/article/cde7a96a-73fc-434b-9d99-5a5cf837086c
source: "1851 Franchise"
original_url: https://1851franchise.com/using-facebook-for-sales-3880
category: "General"
published: 2016-03-09T00:19:49.000Z
modified: 2026-11-01T04:11:32.221Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/6216ec4e824f447ff69b2297c4cc461a6789160308192706.jpeg
---

# Using Facebook for Sales

**TL;DR:** Businesses can increase sales and brand awareness by engaging with potential customers on social media, including Facebook. Using Facebook can help businesses reach their target audience, even in B-to-B transactions.

*originally published in 1851 Franchise on 2016-03-09. [Read the original](https://1851franchise.com/using-facebook-for-sales-3880).*

## Story

We still hear business leaders and sales & marketing executives trying to convince us – or themselves – that they don’t need to engage potential customers on social media. Here are a few responses to frequent Facebook objectives:

*“You don’t understand my industry. These guys just aren’t on Facebook.”*

I say: unless you’re marketing and selling to creatures other than human beings, many of your prospects are on Facebook.

*“But we’re a B-to-B play. My business clients can’t be reached the same way those lucky dog Consumer Marketing people do it.”*

I say: in every business to business transaction, people buy from people. You know where many people are right now? Facebook. Stop thinking of yourself pitching to XYZ Manufacturing Inc., and picture yourself engaging with your contact Jane.

*“But one of the guys at my client really doesn’t use Facebook. I’m serious. He says it’s stupid.”*

I say: Of course you can find some prospects and candidates who are not active on Facebook. You can also find some who don’t own a TV and a few who still don’t carry a mobile phone. In 2016, they are outliers. I would also say that if they are that much of an outlier, then any conventional methods of reaching them will also fail.

You’re not comfortable. I get that. It’s not what you used to do. That’s okay!

You’re going onto your 8th year of saying that social media is a fad. One of these years you may be right. But not this year. Go get ’em!

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- social media marketing (topic)
- sales strategy (topic)
- facebook marketing (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/using-facebook-for-sales-3880). Summarized by Burnaze (https://burnaze.com/article/cde7a96a-73fc-434b-9d99-5a5cf837086c).