--- title: "Franchise Deep Dive: Deka Lash Costs, Fees, Profit and Data" url: https://burnaze.com/article/cdeaffb7-fd79-46e7-ab03-350541ee9b58 source: "1851 Franchise" original_url: https://1851franchise.com/franchise-deep-dive-deka-lash-costs-fees-profit-and-data-2721922 category: "Wax, brow & lash" industry: "Beauty & Wellness" segment: "Wax, brow & lash" topics: ["Finance & M&A"] published: 2023-04-06T21:16:08.000Z modified: 2026-11-01T02:09:40.150Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/ab1bf4fb4e2bd9f781f264beceb295008390.jpg --- # Franchise Deep Dive: Deka Lash Costs, Fees, Profit and Data **TL;DR:** Deka Lash is an eyelash extension franchise with over 130 locations across the US, offering a range of extension services and membership options. The brand has grown significantly since its founding in 2011 and entry into franchising in 2016, with over 300 territories awarded. *originally published in 1851 Franchise on 2023-04-06. [Read the original](https://1851franchise.com/franchise-deep-dive-deka-lash-costs-fees-profit-and-data-2721922).* ## Story ## Brand overview Deka Lash is an eyelash extension franchise that provides a range of extension services, as well as supplemental lash lift and brow lamination services. The brand also offers membership services for clients who want to “auto-pilot” their appointments. After its 2011 foundation and 2016 entry to the franchise space, Deka Lash has grown to award over 300 territories with over 130 already open, bringing its unique, custom beauty experience to communities nationwide. **How Many Deka Lash Locations Are There?** After its foundation in 2011, Deka Lash began franchising in 2016, growing from a single studio in Pennsylvania to a network of 130-plus franchised locations across the country. Currently, over 300 territories have been awarded. Though the concept’s number of company-owned locations has held relatively steady since its entry to the franchising space, the total unit count has followed an impressive upward trajectory over the course of the past seven years. Deka Lash has become a prevalent player in the women’s beauty industry, bringing its key offering, eyelash extensions, to the market in a more accessible way. Thanks to its unique, accessible business model, Deka Lash was recognized on Entrepreneur’s “2018 Top New Franchise” and “2019 Fastest Growing Franchise” rankings. ## Business model **What Is the Deka Lash Business Model?** Deka Lash has built its brand on the foundation of a comfortable beauty experience that is both private and connected. With a semi-private lash station, clients can receive lash extension services in a shared space without feeling entirely exposed. Because of the nature of lash extensions, clients consistently return for fill-in appointments, and franchise owners have relatively secure recurring revenue. A franchisee’s build-out process and costs rely heavily on the number of lash stations the owner opts to support. ## Franchise costs and revenue **How Much Can Deka Lash Franchise Owners Make?** Deka Lash does not publish its revenue representations, but Glassdoor lists the estimated pay for a Deka Lash owner to be $200,513. **How Much Does It Cost to Open a Deka Lash?** The total investment necessary to open a Deka Lash business is $221,360–$540,384. This amount includes the following categories: - Initial Franchise Fee: $59,900 - Rent and Security Deposits: $1,938–$31,360 - Leasehold Improvements: $15,000–$189,119 - Furniture, Fixtures and Equipment: $70,540–$114,559 - Computers and Hardware: $2,426–$5,673 - **Startup Supplies: $9,418–$14,316** Entrepreneur reports a net worth requirement of $250,000 and a cash requirement of $75,000. **Other Fees:** Deka Lash assesses a 6% royalty fee and a 1% ad royalty fee. **What Is the Franchise Fee for Deka Lash?** The Deka Lash franchise fee is $59,900. **Who Is the Leadership of Deka Lash?** - Jennifer Blair, Founder and CEO - Shant Assarian, President - Alexandra Russo, VP of Marketing - Kiara Martilla Henning, Director of Digital Marketing - Brittany Romano, Director of Operations **What Helpful Sources Can I Read to Learn More About Deka Lash?** - Join the largest international eyelash extension franchise - Seasoned Franchise Leader Brings International Brand Experience to Deka Lash - How Deka Lash Became a Top Lash Franchise *Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content. ## Entities - 1851 Franchise (publication) - franchise expansion (topic) - Beauty & Wellness (sector) - Entrepreneur (publication) - franchise costs (topic) - business model (topic) - beauty industry (topic) - Glassdoor (company) - Deka Lash (company) - eyelash extensions (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/franchise-deep-dive-deka-lash-costs-fees-profit-and-data-2721922). Summarized by Burnaze (https://burnaze.com/article/cdeaffb7-fd79-46e7-ab03-350541ee9b58).