---
title: "What Franchisors Can Learn From a Country Music Star’s Life on The Road"
url: https://burnaze.com/article/ce077cad-37df-4cba-b228-b4c0184aee3b
source: "1851 Franchise"
original_url: https://1851franchise.com/what-franchisors-can-learn-from-a-country-music-stars-life-on-the-road-2713123
category: "Emerging"
topics: ["Emerging brands"]
published: 2020-05-19T20:15:18.000Z
modified: 2026-11-01T02:27:51.232Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a46404c7b4e7f39050457b463296fcdb2093.jpg
---

# What Franchisors Can Learn From a Country Music Star’s Life on The Road

**TL;DR:** Country music singer T. Graham Brown shares his experiences and insights on how the coronavirus pandemic has affected the music industry and his life as a touring musician. He is working on a new album and engaging with fans through Facebook Live concerts.

*originally published in 1851 Franchise on 2020-05-19. [Read the original](https://1851franchise.com/what-franchisors-can-learn-from-a-country-music-stars-life-on-the-road-2713123).*

## Story

**COVID-19 has impacted virtually every business in every industry, and the music industry is no exception. One positive note: the tough times will likely provide a lot of material for creatives. Just ask country music singer** **T. Graham Brown****. The voice behind hits such as “Hell and High Water” and “Don’t Go To Strangers” is bearing witness to the effects the coronavirus pandemic is having on the Nashville music scene and touring musicians. And though these are far from the best of times, he still feels hopeful.**

**For franchisors, franchisees and any business leaders struggling to adjust to the new normal, Brown’s flexibility and optimism should prove instructive.**

**He’s working on a new album and recutting 10 of his hits with a new acoustic sound. He’s also engaging with fans through birthday shoutouts and Facebook Live concerts.**

**Nashville is a tourist town, and as such, it has been greatly affected by the coronavirus pandemic. People are eager to get back to work, but a lot of business owners are scared to reopen restaurants and bars because they don’t know how many customers they’ll be able to let in under social distancing guidelines. Establishments need to have a certain number of customers to break even but if they can only let in so many people they will not be able to turn a profit.**

**COVID-19 has affected everyone, from bus drivers and bus leasing companies to agents, roadies, rehearsal spaces, musicians and everyone in town.**

**As a songwriter, Brown said, you’re influenced by what goes on around you. It’s important to keep your antennas up so you can write songs people can identify with.**

**The same goes for business leaders. Look around. Take in what’s happening in the world, and adjust your strategy accordingly.**

**For musicians and entrepreneurs alike, if you can make a living doing what you love, don’t take that for granted. And remember, big opportunities can come out of small ones.**

**For artists who want to break into the Nashville music business, jingles are a great way to get one’s voice heard by record companies. Demos get passed around and can lead to jobs on commercials for brands. Some musicians might think jingles are beneath them, but Brown has enjoyed doing them in his career. He has won ADDY awards for his jingles.**

**He has been in music since 1973 and feels blessed to make a living doing what he loves. He and his wife Sheila are having more fun right now than they’ve ever had. Crucially, he and Sheila take nothing for granted.**

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- Nashville (location)
- coronavirus pandemic (topic)
- franchising lessons (topic)
- music industry (topic)
- touring musician (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/what-franchisors-can-learn-from-a-country-music-stars-life-on-the-road-2713123). Summarized by Burnaze (https://burnaze.com/article/ce077cad-37df-4cba-b228-b4c0184aee3b).