---
title: "In KFC’s New Contest, (Un)Lucky Winners Will Receive a Colonel Sanders Bearskin Rug"
url: https://burnaze.com/article/ce46c5e3-d537-4089-83c1-27666b1bdf6e
source: "1851 Franchise"
original_url: https://1851franchise.com/in-kfcs-new-contest-unlucky-winners-will-receive-a-colonel-sanders-bearskin-rug-2709085
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2019-02-05T15:10:02.000Z
modified: 2026-11-01T04:08:04.066Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/de35dd63018a41ecfd13a51d4f8e380f4037.jpg
---

# In KFC’s New Contest, (Un)Lucky Winners Will Receive a Colonel Sanders Bearskin Rug

**TL;DR:** KFC is giving away three faux bearskin rugs in the image of Colonel Sanders through an online creativity contest on Reddit for Valentine’s Day. Winners will receive the rug, fried chicken onesie pajamas, a KFC gift card, and a yearly subscription to an online streaming service.

*originally published in 1851 Franchise on 2019-02-05. [Read the original](https://1851franchise.com/in-kfcs-new-contest-unlucky-winners-will-receive-a-colonel-sanders-bearskin-rug-2709085).*

## Story

In the latest of a slew of outlandish promotions, KFC is giving away three faux bearskin rugs in the image of brand founder Colonel Sanders, available exclusively through an online creativity contest on Reddit for Valentine’s Day.

Contestants can win the rug through one of three creative endeavors: a Photoshop battle, storytelling challenge or drawing duel. Winners will receive the rug, fried chicken onesie pajamas, a KFC gift card for two for a year, and a yearly subscription to an online streaming service.

According to a Restaurant Business article, a statement from KFC chief marketing officer Andrea Zahumensky read, “I’m no dating expert, but the only thing I can think of that’s more romantic than eating fried chicken on Valentine’s Day, is eating fried chicken on a faux bearskin rug created in the likeness of the greatest chicken salesman of all time—Colonel Sanders.”

The contest is open - and runs until midnight on February 10. “Keep rug away from open flame,” the rules conclude.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Restaurant Business (publication)
- KFC (company)
- brand marketing (topic)
- valentine's day promotion (topic)
- Reddit (company)
- Colonel Sanders (person)
- online contest (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/in-kfcs-new-contest-unlucky-winners-will-receive-a-colonel-sanders-bearskin-rug-2709085). Summarized by Burnaze (https://burnaze.com/article/ce46c5e3-d537-4089-83c1-27666b1bdf6e).