--- title: "Griswold Franchisee Brings Care to Her LA Community" url: https://burnaze.com/article/ceaa83e9-8cfc-4708-87ca-5300cb171145 source: "1851 Franchise" original_url: https://1851franchise.com/filipino-immigrant-brings-griswold-franchise-to-la-to-provide-hope-for-families-in-her-community-2725328 category: "Home care" industry: "Senior Care" segment: "Home care" published: 2024-03-05T13:08:01.000Z modified: 2026-11-01T01:09:50.690Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/cb042863d8aa8756b54af417773494e78833.jpg --- # Griswold Franchisee Brings Care to Her LA Community **TL;DR:** Mara Gonzalez, a new franchise owner, joins the Griswold system in Santa Clarita, CA, with a goal to provide quality care to her community, particularly immigrants. She aims to make a significant impact in the Los Angeles area through her Griswold franchise. *originally published in 1851 Franchise on 2024-03-05. [Read the original](https://1851franchise.com/filipino-immigrant-brings-griswold-franchise-to-la-to-provide-hope-for-families-in-her-community-2725328).* ## Story Mara Gonzalez, a new franchise owner joining the Griswold system in Santa Clarita, CA, brings an inspiring story of determination, compassion and the pursuit of an entrepreneurial dream to the renowned non-medical home care franchise with over 170 locations. A finance and accounting veteran, Gonzalez's career path took her through various roles in the nonprofit industry, including a significant stint as a Controller for the Los Angeles Regional Food Bank, and before that, as Finance Manager working for Sunkist Growers. Her professional experience is underpinned by a strong foundation in accounting, a field she has been committed to since her college days in the Philippines, her home country before migrating to the U.S. in 2005. Gonzalez’s entrepreneurial journey was inspired by both professional and personal factors — her mother’s career as a caregiver and her own experiences caring for her father during his final moments. This personal connection to caregiving made Griswold a natural and timely fit. It was an opportunity to give back and provide a much-needed service in her community. As a new franchise owner, Gonzalez aims to make a significant impact in the Los Angeles area, a community that she has been a part of since her arrival in the U.S. Her vision extends beyond business growth; she is dedicated to serving immigrants and providing quality care through skilled caregivers. Her goal is to empower caregivers, recognizing their vital role in the industry, much like the invaluable support her mother has provided in the past. Gonzalez is a finance and accounting veteran with a strong background in accounting, having worked as a Controller for the Los Angeles Regional Food Bank and as a Finance Manager for Sunkist Growers. She has been committed to accounting since her college days in the Philippines and has worked in the nonprofit industry for most of her career. Gonzalez’s entrepreneurial journey was inspired by her mother’s career as a caregiver and her own experiences caring for her father during his final moments. She sees Griswold as a natural fit, allowing her to give back and provide a much-needed service in her community. Gonzalez aims to make a significant impact in the Los Angeles area, serving immigrants and providing quality care through skilled caregivers. She is dedicated to empowering caregivers, recognizing their vital role in the industry. Gonzalez’s personal connection to caregiving is rooted in her experiences caring for her father during his final moments and her mother’s career as a caregiver. She sees Griswold as an opportunity to give back and provide a much-needed service in her community. Gonzalez’s vision for her business extends beyond business growth; she is dedicated to serving immigrants and providing quality care through skilled caregivers. Her goal is to empower caregivers, recognizing their vital role in the industry. - Gonzalez’s entrepreneurial journey was inspired by both professional and personal factors. - Her mother’s career as a caregiver and her own experiences caring for her father during his final moments played a significant role in her decision to join Griswold. - Gonzalez sees Griswold as a natural fit, allowing her to give back and provide a much-needed service in her community. Gonzalez wants to help other people in her community, particularly immigrants who have just arrived in the U.S. She aims to provide quality care through skilled caregivers and empower them in the process. Gonzalez believes that caregivers are the heart of the organization and wants to care for her caregivers. She has been through the experience of helping aging parents and knows how hard it is. ## Entities - 1851 Franchise (publication) - Senior Care (sector) - franchisee story (topic) - community service (topic) - Griswold (company) - non-medical home care (topic) - entrepreneurial dream (topic) - Santa Clarita, CA (location) --- Originally reported by 1851 Franchise (https://1851franchise.com/filipino-immigrant-brings-griswold-franchise-to-la-to-provide-hope-for-families-in-her-community-2725328). Summarized by Burnaze (https://burnaze.com/article/ceaa83e9-8cfc-4708-87ca-5300cb171145).