---
title: "Survey: Consumer Confidence Holds Steady in May"
url: https://burnaze.com/article/cf066888-8f4e-47c6-8273-e5260995c470
source: "Franchising.com"
original_url: https://www.franchising.com/articles/survey_consumer_confidence_holds_steady_in_may.html
author: "M. Scott Morris"
category: "Regulation"
topics: ["Regulation & legal"]
published: 2024-06-19T10:00:00.000Z
modified: 2026-10-31T20:30:11.781Z
image: https://imgs.franchising.com/art/articles/8681_plate.jpg
---

# Survey: Consumer Confidence Holds Steady in May

**TL;DR:** Consumer confidence held steady in May with a score of 56.8, according to a Numerator survey. The survey found consistent levels of comfort across the board, with 48% of consumers saying their household's financial situation is currently good or very good.

*By M. Scott Morris, originally published in Franchising.com on 2024-06-19. [Read the original](https://www.franchising.com/articles/survey_consumer_confidence_holds_steady_in_may.html).*

## Story

Consumer confidence held steady in May with consistent levels of comfort across the board, according to a survey released by Numerator. The May Consumer Confidence Score was 56.8 (-0.

1 vs. April), which is an average of how consumers feel about the job market, their household finances, and their spending comfort levels. Numerator tracks purchase data and survey verified buyers to understand shifts in consumer behavior.

Newly refreshed and powered by a continuous survey to a consumer panel, the Numerator Consumer Sentiment Tracker captures more than 6,000 responses a month and provides a comprehensive monthly view of consumer confidence, spending and saving considerations, and future financial outlook. Here's the latest: 40% of consumers think it's very or somewhat easy to find employment in the current job market. Meanwhile, 27% think it's somewhat or very difficult.

48% of consumers say their household's financial situation is currently good or very good (no change vs. April). 41% of consumers are very or somewhat comfortable spending money on discretionary purchases right now.

Consumers with spare cash say they're putting it in savings (38%) and paying down debts (34%). With the warmer weather, consumers are looking to get out of the house or fix up the house with 30.3% planning to use spare cash to travel or go on vacation, and 22.

8% plan to make home repairs/improvements. To save money, consumers are shopping for items on sale (45.5%), using coupons/discount codes (44.

7%), and cooking at home (43.9%). The May Financial Outlook Score was 50.

3 (-0.2), indicating that consumers feel neutral about their household finances. Thinking about one year from now, 24% think their finances will be better than they are now, 52% think they'll be the same, and 23% think they'll be worse.

## Entities

- Franchising.com (publication)
- General (sector)
- M. Scott Morris (person)
- Numerator (company)
- consumer confidence (topic)
- financial outlook (topic)
- survey results (topic)

---
Originally reported by M. Scott Morris, Franchising.com (https://www.franchising.com/articles/survey_consumer_confidence_holds_steady_in_may.html). Summarized by Burnaze (https://burnaze.com/article/cf066888-8f4e-47c6-8273-e5260995c470).