---
title: "Launch Entertainment Announces Craig Erlich as CEO"
url: https://burnaze.com/article/cf3afdb4-7cc1-4bf2-8bb9-ac449bf33c31
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230711_launch_entertainment_announces_craig_erlich_as_ceo.html
category: "Emerging"
topics: ["Emerging brands","People"]
published: 2023-07-11T12:00:00.000Z
modified: 2026-10-31T20:33:41.440Z
image: https://images.unsplash.com/photo-1454165804606-c3d57bc86b40?w=1600&q=80&auto=format&fit=crop
---

# Launch Entertainment Announces Craig Erlich as CEO

**TL;DR:** Launch Entertainment has appointed Craig Erlich as its new CEO. Erlich brings a proven track record of growth and franchisee success from his previous roles, including CEO of Friendly's Restaurants and Brix Holdings.

*originally published in Franchising.com on 2023-07-11. [Read the original](https://www.franchising.com/news/20230711_launch_entertainment_announces_craig_erlich_as_ceo.html).*

## Story

Launch Entertainment is excited to announce that it has added Craig Erlich as its CEO. Craig was most recently the President and CEO of Friendly’s Restaurants, with prior experience as CEO of Brix Holdings and earlier roles at CVS, Jo-Ann Stores and KB Toys. Craig is excited to bring to Launch his proven track record of companies, establishing and executing strategic vision, and scaling and managing a robust executive team.

Rob Arnold, who co-founded Launch with his wife, Erin, said, “We are very excited to have Craig leading the Launch team given his impressive track record of growth and relentless focus on franchisee success.”

“I’m honored to have the opportunity to continue evolving this family entertainment concept,” said Erlich. “While the brand has successfully expanded its footprint amid a franchise growth plan, there is still significant new location whitespace, and I plan to continue fanning the development flames throughout the next few years and beyond. I am also looking forward to working closely with the strong team at Launch."

## Entities

- Franchising.com (publication)
- franchise growth (topic)
- General (sector)
- leadership change (topic)
- ceo appointment (topic)
- Friendly's (company)
- BRIX Holdings (company)
- Launch Entertainment (company)
- executive team (topic)
- Craig Erlich (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230711_launch_entertainment_announces_craig_erlich_as_ceo.html). Summarized by Burnaze (https://burnaze.com/article/cf3afdb4-7cc1-4bf2-8bb9-ac449bf33c31).