--- title: "Franx, The X-Frantor" url: https://burnaze.com/article/cf64f9e7-1754-4cf2-9007-d83177960eb0 source: "1851 Franchise" original_url: https://1851franchise.com/franx-the-x-frantor-2715300 category: "Franchise Industry" industry: "Franchise Industry" topics: ["Technology"] published: 2021-03-19T18:13:00.000Z modified: 2026-11-01T02:25:51.014Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a9d8dadd6de0bd37929a4bf8b2d664df8539.jpg --- # Franx, The X-Frantor **TL;DR:** Amazon is disrupting the franchise marketplace with potential for a franchise marketplace, online franchisee reviews, and discounted franchise fees. The article discusses how franchise brands can disrupt their own businesses and focus on fundamentals such as strong unit-level economics and powerful leadership teams. *originally published in 1851 Franchise on 2021-03-19. [Read the original](https://1851franchise.com/franx-the-x-frantor-2715300).* ## Story What would the franchise marketplace look like if massive Amazon disruption came along? Would there be a franchise marketplace? Online franchisee reviews? Special offers for Prime members? Discounted franchise fees? Direct-to-consumer franchise purchases? Maybe that’s not realistic, but maybe it is. Either way, disruption is happening. Rather than waiting for Amazon, it's time that we all disrupt our own businesses. Every aspect of your business and brand, from franchise sales to broker relations to digital strategy and customer service. How can you disrupt your business? Amazon Prime has over 126 million members and contributes the vast majority of Amazon’s $19.21+ Billion in annual service revenues. Where did the idea for Prime come from? It came from an idea pitched by an Amazon employee in a digital employee-suggestion box. The original suggestion was to offer paid members free shipping on orders over $25 if they waited a few extra days for shipping. Today, Prime is a multi-billion dollar business. What’s in your digital suggestion box? What does disruption look like for your business? Alien Microbes Found on International Space Station — In the low-gravity environment of the International Space Station, scientists have found new microbes — good microbes. Are they aliens? Their only business is gutters and...that’s a good thing. The Brothers have built an amazing organization focused on franchisee training, support, call centers, and marketing. Validation is great and the numbers are as solid as they come. This may be the best-selling home service brand of 2021. Many franchise brands claim to be vet-friendly but this one has been built by a vet for vets. The G-Force team brings order and marketing focus to the parking lot striping business. Low start-up costs, great opportunity in a fragmented industry, and AMAZING franchisee validation. *The former paramedic left the medical field to start her own business with the fast-growing dog-training franchise.* Whitley Cheatham has always loved animals, but she never expected her career as a paramedic would eventually lead her to working with animals full-time, let alone owning her own petcare business. But that’s exactly what Cheatham is doing now as one of the newest franchisees with Dog Training Elite, the 30-plus-unit dog training franchise that is quickly expanding in markets across the country. Cheatham’s Dog Training Elite* location in San Antonio helps dog owners better understand and interact with their pets by focusing on positive reinforcement and a personalized, in-home approach that allows owners to be an important part of the training process. Ask yourself this: Does the broker have confidence you can get the deal done? What have you done to build their confidence? Remember, they don’t know your brand or you like you do (duh). Build content (videos & written) that explains your approach so that when they place their prospect in front of your brand, they are confident you will win. That very well could be more valuable than that fancy commission you pay. We’re happy to be franchise dummies. The reality is, most of us are (apologies to the large egos getting offended). We go to francocktails asking, “what’s the secret in franchising?” There isn’t one, dummies. Again, not a bad thing. Why? What's new is not new, it is fundamental. Strong unit-level economics supporting a strong product backed by a powerful leadership team — the fundamentals. So, let’s say you already have the fundamentals locked down. What’s next? How do you get to the starting line of winning (both young and mature brands)? Focus, leverage and money. Are you ready to power your growth? Even if the answer is yes, you can still be in the club of dummies. It’s a good thing. ## Entities - 1851 Franchise (publication) - Franchise Industry (sector) - Amazon (company) - Dog Training Elite (company) - online reviews (topic) - franchise marketplace (topic) - amazon disruption (topic) - discounted fees (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/franx-the-x-frantor-2715300). Summarized by Burnaze (https://burnaze.com/article/cf64f9e7-1754-4cf2-9007-d83177960eb0).