---
title: "Using SMS To Drive Customer Loyalty & Retention"
url: https://burnaze.com/article/cf8e8ade-1de9-4e28-8abe-94c4f6ccfb88
source: "Franchising.com"
original_url: https://www.franchising.com/articles/using_sms_to_drive_customer_loyalty__retention.html
author: "Eddy Goldberg"
category: "General"
topics: ["Marketing"]
published: 2022-07-18T08:00:00.000Z
modified: 2026-11-01T02:08:25.709Z
image: https://imgs.franchising.com/art/articles/6919_plate.jpg
---

# Using SMS To Drive Customer Loyalty & Retention

**TL;DR:** Attentive, a text message marketing solutions company, released an e-book titled 'The SMS Marketer's Guide to Customer Loyalty & Retention' to help businesses drive customer loyalty and retention through SMS. The e-book provides strategies, tips, and tactics for using SMS to support customer retention efforts.

*By Eddy Goldberg, originally published in Franchising.com on 2022-07-18. [Read the original](https://www.franchising.com/articles/using_sms_to_drive_customer_loyalty__retention.html).*

## Story

Interested in reaching customers with low-cost, personalized text messages? Of course you are! Find some great strategies, tips, and tactics in “The SMS Marketer’s Guide to Customer Loyalty & Retention,” a 30-page e-book from Attentive, a text message marketing solutions company.

The authors spoke with loyalty and retention experts from SMS, loyalty, and customer service companies, as well as with direct-to-consumer brands to gather their best advice, top strategies, and key tips to create a marketer’s guide for how to think about the role of SMS for driving customer retention in the digital era. The report contains 6 chapters: 1) a brief history of customer retention; 2) the rise of e-commerce; 3) why SMS is key for customer loyalty; 4) KPIs for customer loyalty; 5) 3 seamless customer retention strategies; and 6) 8 best practices for using SMS to support your customer retention efforts. Below is a “sneak preview” of those 8 best practices.

Integrate SMS with other marketing channels to improve customer experience. Automate, automate, automate. Be generous and intentional with your loyal customers.

## Entities

- Franchising.com (publication)
- General (sector)
- Eddy Goldberg (person)
- customer loyalty (topic)
- retention strategies (topic)
- Attentive (company)
- sms marketing (topic)

---
Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/using_sms_to_drive_customer_loyalty__retention.html). Summarized by Burnaze (https://burnaze.com/article/cf8e8ade-1de9-4e28-8abe-94c4f6ccfb88).