---
title: "Adweek: Brands Can Now Sponsor Twitter #Stickers"
url: https://burnaze.com/article/cff1a8ef-8d11-41f3-99a1-d661c86f3dad
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-brands-can-now-sponsor-twitter-stickers-5515
category: "Technology"
topics: ["Technology","Marketing"]
published: 2016-08-15T18:13:00.000Z
modified: 2026-11-01T04:11:20.032Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/89f6d2ffd3e5a96921eb79cc9c5795987260160815111609.jpg
---

# Adweek: Brands Can Now Sponsor Twitter #Stickers

**TL;DR:** Pepsi is using Twitter's new sticker feature to promote its #PepsiMoji campaign, allowing users to add custom-branded emojis to their photos. The campaign includes roughly 50 custom-branded stickers in 10 countries.

*originally published in 1851 Franchise on 2016-08-15. [Read the original](https://1851franchise.com/adweek-brands-can-now-sponsor-twitter-stickers-5515).*

## Story

Pepsi’s massive campaign that uses emojis as a language is coming to Twitter.

In June, Twitter launched stickers that let users overlay searchable emojis and graphics on top of their photos. Now Pepsi is the first to launch a paid ad campaign using the visuals.

The soda brand's ads include roughly 50 custom-branded stickers that are part of the ongoing #PepsiMoji campaign in 10 countries including the U.S., Canada, India, Mexico and Russia. To use a promoted sticker, users click on the sticker button after uploading a photo. Eight of Pepsi's branded emojis are then promoted near the top of the page.

"By allowing people to add our emojis directly to their photos, we're giving fans a whole new way to engage," said Brad Jakeman, president of PepsiCo in a statement. "If a picture is worth a thousand words, a picture with Pepsi stickers can really spark a conversation."

## Entities

- 1851 Franchise (publication)
- General (sector)
- Twitter (company)
- brand promotion (topic)
- PepsiCo (company)
- Pepsi (company)
- ad campaign (topic)
- twitter feature (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adweek-brands-can-now-sponsor-twitter-stickers-5515). Summarized by Burnaze (https://burnaze.com/article/cff1a8ef-8d11-41f3-99a1-d661c86f3dad).