---
title: "HomeSmart Bolsters Rapid Growth with New Executive Hires"
url: https://burnaze.com/article/cff9189a-5371-4617-8d51-3538dae8eab8
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210630_homesmart_bolsters_rapid_growth_with_new_executive_hires.html
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
topics: ["People"]
published: 2021-06-30T12:00:00.000Z
modified: 2026-11-01T02:27:19.331Z
image: https://images.unsplash.com/photo-1582407947304-fd86f028f716?w=1600&q=80&auto=format&fit=crop
---

# HomeSmart Bolsters Rapid Growth with New Executive Hires

**TL;DR:** HomeSmart expands its executive team with the addition of Alan Goldman as Chief Financial Officer and Shawn Brown as Chief Product Officer. HomeSmart aims to accelerate its growth by scaling to more markets nationally and launching new tech platforms.

*originally published in Franchising.com on 2021-06-30. [Read the original](https://www.franchising.com/news/20210630_homesmart_bolsters_rapid_growth_with_new_executive_hires.html).*

## Story

SCOTTSDALE, ARIZ. (PRWEB) June 30, 2021 - HomeSmart, one of the Top 10 real estate brokerages in the country, is pleased to announce it’s expanding its executive team with the addition of industry leaders Alan Goldman as Chief Financial Officer and Shawn Brown as Chief Product Officer.

“We are so excited to bring Alan and Shawn’s deep experience and proven track records to an already strong HomeSmart team,” said Ashley Bowers, President of HomeSmart. “As we continue to expand into new markets, their high-level strategy and ability to execute will be pivotal to achieving our growth goals.”

Alan Goldman comes to HomeSmart with more than 15 years of experience in finance and accounting for companies in real estate brokerage, development and construction. As CFO, Goldman will lead HomeSmart’s finance and accounting functions. With a passion for building teams, Goldman will be key in driving the overall growth and financial performance of the entire organization.

As part of the executive expansion, Lorraine Murrietta will transition from CFO to Chief Compliance and Treasury Officer, responsible for overseeing and managing HomeSmart’s regulatory compliance, treasury functions and risk management.

Shawn Brown comes to HomeSmart with more than 20 years of experience in real estate software development. Over the course of his career, he has helped build lead-to-close solutions for companies like RE/MAX, Realogy, and Berkshire Hathaway HomeServices. Brown will be responsible for aligning HomeSmart’s product and technology development efforts with its marketing and operations teams to provide essential tools and a high level of service to franchisees, brokers and agents.

Both leaders will play instrumental roles in executing HomeSmart’s long-term strategic plan to accelerate its growth by scaling to more markets nationally, launching HomeSmart-grown cutting-edge tech platforms and tools, and advocating for needed changes and innovation that hold the real estate industry back.

## Entities

- Franchising.com (publication)
- General (sector)
- growth strategy (topic)
- RE/MAX (company)
- real estate brokerage (topic)
- Berkshire Hathaway HomeServices (company)
- executive hires (topic)
- tech development (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20210630_homesmart_bolsters_rapid_growth_with_new_executive_hires.html). Summarized by Burnaze (https://burnaze.com/article/cff9189a-5371-4617-8d51-3538dae8eab8).