---
title: "Bojangles Wants You To Celebrate “12 Days Of Bo*” This Holiday Season"
url: https://burnaze.com/article/d0069cd5-2067-492b-b4a0-72452b49bba9
source: "Franchising.com"
original_url: https://www.franchising.com/news/20221202_bojangles_wants_you_to_celebrate_12_days_of_bo_this_holiday_season.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2022-12-02T12:00:00.000Z
modified: 2026-10-31T20:35:06.242Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Bojangles Wants You To Celebrate “12 Days Of Bo*” This Holiday Season

**TL;DR:** Bojangles launched the '12 Days of Bo*' campaign with surprise promotions, rewards for app users, and a celebrity partnership to celebrate the holiday season. The campaign features donations to teachers, free menu items for app users, and a chance to win prizes.

*originally published in Franchising.com on 2022-12-02. [Read the original](https://www.franchising.com/news/20221202_bojangles_wants_you_to_celebrate_12_days_of_bo_this_holiday_season.html).*

## Story

To celebrate the most wonderful time of year and help customers stretch their holiday budgets, Bojangles’ “12 Days of Bo*” features surprise and delights for its most loyal fans, rewards for app users and a fun celebrity partnership.

The campaign kicks off on Giving Tuesday - Nov. 29 - with donations of $500 “BO-nuses” to teachers across the brand’s geography. Giving back is at the core of Bojangles’ mission, and promoting literacy is one of the brand’s main charitable tenets, making educators the perfect recipients for this round of holiday cheer.

But teachers aren’t the only ones who’ll find a little something from Bojangles in their stockings this year. Fans who download the Bojangles app - available for iPhone and Android users - will earn a free Cajun Filet Biscuit®, Nov. 29 through Dec. 10. And Bojangles E-Club members, as well as those who follow the brand on social media, can win lots of cool prizes, from Bo-branded Crocs and Yeti coolers to a year’s worth of Bojangles.

To celebrate the campaign, Bojangles is partnering with TikTok sensations Cost n’ Mayor, who will conduct an online dance challenge based on the “Carol of the Bells” song featured in Bojangles’ new holiday commercial.

“The holidays are a special time for Bojangles to show our appreciation to our most loyal fans,” said Chief Brand and Marketing Officer Jackie Woodward. “We’re excited to introduce our new holiday-themed Big Bo Box and offer these fun promotions designed to bring a few extra smiles this holiday season.”

To help families spend more time together, each holiday Big Bo Box family meal comes ready to serve with eight, 12 or 20 pieces of hand-breaded, boldly seasoned chicken; Southern fixins; made-from-scratch, buttermilk biscuits; and a half-gallon of Legendary Iced Tea®. Family meals are available at all Bojangles restaurants in the drive-thru or for takeout, and via delivery through DoorDash, Postmates or UberEats in most markets.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- DoorDash (company)
- Uber Eats (company)
- Postmates (company)
- Bojangles (company)
- holiday promotion (topic)
- charitable giving (topic)
- celebrity partnership (topic)
- app rewards (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20221202_bojangles_wants_you_to_celebrate_12_days_of_bo_this_holiday_season.html). Summarized by Burnaze (https://burnaze.com/article/d0069cd5-2067-492b-b4a0-72452b49bba9).