--- title: "How These Team Leaders Brought a Thriving Sport Clips Salon to An Emerging Market in Medford, Oregon" url: https://burnaze.com/article/d02ffadc-ac99-4c3e-b1c3-a42583eed6bf source: "1851 Franchise" original_url: https://1851franchise.com/how-these-team-leaders-brought-a-thriving-sport-clips-salon-to-an-emerging-market-in-medford-oregon-10774 category: "Hair & salon suites" industry: "Beauty & Wellness" segment: "Hair & salon suites" topics: ["Emerging brands"] published: 2017-03-01T18:13:53.000Z modified: 2026-11-01T04:12:01.438Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1da9212bda51db6c1c6fd87ba46a75817369.jpg --- # How These Team Leaders Brought a Thriving Sport Clips Salon to An Emerging Market in Medford, Oregon **TL;DR:** Jim and Kim Noah opened the first Sport Clips salon in Medford, Oregon, and plan to open two more locations in Southern Oregon. The salon had a strong grand opening with high client count numbers. *originally published in 1851 Franchise on 2017-03-01. [Read the original](https://1851franchise.com/how-these-team-leaders-brought-a-thriving-sport-clips-salon-to-an-emerging-market-in-medford-oregon-10774).* ## Key facts - Jim and Kim Noah opened Medford's first Sport Clips salon - The salon posted strong grand opening client count numbers - The Noahs plan to open two additional locations in Southern Oregon ## Story In less than a year, Jim and Kim opened the doors to Medford, Oregon’s first Sport Clips salon—marking an important milestone for both the Noahs, and the brand. ## Market and brand introduction “We were the first Team Leaders to open a Sport Clips in Southern Oregon. The next store is three hours north of us and three hours south. It was a big moment for us to finally take the leap into business ownership—but it was an even bigger leap to open a store in a market that, for the most part, hasn’t yet been exposed to the brand,” Jim said. “Having the opportunity to be pioneers in that sense is incredibly exciting.” According to Jim, Medford was the perfect location for Sport Clips, even without the built-in brand awareness. Made up of a regional airport, major medical centers and a large industry of supplier companies, the city serves as a major business hub for Southern Oregon. This meant that on any given day, there were hundreds of commuters coming in and out of the city. And that steady flow of traffic left the Noahs feeling confident that Sport Clips could thrive in this new area—especially with its unique MVP experience. “Medford is already home to a lot of the quick hair cut places that you see in most cities. They have a lot of mom-and-pop salons, too. But nothing could ever compare to the Sport Clips experience,” Jim said. “Developing in an emerging market can be tough for any business, but we felt confident in the strength of our market and in the strength of our brand.” ## Local marketing efforts Buzz surrounding their Sport Clips location built up quickly, which was due, in large part, to the Noah’s local marketing efforts. The duo had nearly six months to plan for their grand opening, and during that time, they executed an effective marketing campaign of direct mailings, radio spots and in-person community promotions. But according to Jim, it was their guerilla marketing efforts that really made the biggest impact. “We quickly realized just how important it was to get out into the community, visit local businesses and introduce ourselves to the people we may one day serve by handing out coupons. Very few people had ever been to a Sport Clips, but we found that as soon as we explained the concept, people were eager to know more,” Jim said. “When launching a business in an emerging market, you can’t just put a flyer in the mail. You have to get out there in front of them. It’s a strong approach, but it’s necessary.” Since the Noahs opened their location on December 3, 2016, it’s clear that tactic has paid off. During their first week in business, their salon posted some of best grand opening client count numbers in the Sport Clips system. And both Jim and Kim credit Sport Clips’ support system for helping to make that happen. ## Growth and future plans “Going into this, we didn’t know much about franchising, let alone getting started in a market that’s new to the brand. We were lucky to have an experienced corporate team on our side. They made the entire process a seamless one—from securing real estate and developing an effective local marketing campaign, to navigating any obstacles that were thrown our way,” Jim said. In the years ahead, the Noahs are planning to build off of their success in Medford by opening two additional locations in Southern Oregon. And thanks to their positive experience in getting their first location off the ground, they’re eager to apply the lessons learned to their next endeavor. “If you’re determined and organized, you will succeed. Sport Clips makes sure of that with their incredible support system,” Jim said. “We’ve had the opportunity to bring Medford its first Sport Clips salon—something I never imagined we’d be doing. And through that experience, I can confidently say that we can thrive just about anywhere with this brand.” For more information about franchising opportunities in the Pacific Northwest, click here. ## Entities - 1851 Franchise (publication) - Beauty & Wellness (sector) - franchise ownership (topic) - market expansion (topic) - growth plans (topic) - local marketing (topic) - Medford, Oregon (location) --- Originally reported by 1851 Franchise (https://1851franchise.com/how-these-team-leaders-brought-a-thriving-sport-clips-salon-to-an-emerging-market-in-medford-oregon-10774). Summarized by Burnaze (https://burnaze.com/article/d02ffadc-ac99-4c3e-b1c3-a42583eed6bf).