---
title: "Forbes: Why Franchisors Should Invest in Fostering Strong Broker Relationships"
url: https://burnaze.com/article/d04c0034-2c05-4ca6-b6ca-337dda2310d9
source: "1851 Franchise"
original_url: https://1851franchise.com/forbes-why-franchisors-should-invest-in-fostering-strong-broker-relationships-2710941
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Finance & M&A"]
published: 2019-09-06T15:10:01.000Z
modified: 2026-11-01T02:29:41.727Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c12f9ef20591fa62bc5fafc5be5809f28470.jpg
---

# Forbes: Why Franchisors Should Invest in Fostering Strong Broker Relationships

**TL;DR:** Forbes published an article by Steve Beagelman, CEO of SMB Franchise Advisors, on the importance of franchisors forming strong relationships with broker networks to connect with qualified leads. Beagelman emphasizes that personal connections are key to closing deals in the franchise discovery process.

*originally published in 1851 Franchise on 2019-09-06. [Read the original](https://1851franchise.com/forbes-why-franchisors-should-invest-in-fostering-strong-broker-relationships-2710941).*

## Story

Despite the ever-evolving nature of the franchise discovery process, one thing remains consistent: personal connections go the farthest in closing a deal. And while digital marketing takes center stage in many brands' lead generation tactics, broker networks remain an incredibly effective means of connecting with qualified leads.

Seasoned former franchisor and current president and CEO of SMB Franchise Advisors Steve Beagelman dove into why investing in forming strong relationships with broker networks is a critical bit of strategy for franchise brands of all sizes in a recent Forbes column.

Franchise brokers, Beagelman writes, "are facilitators who bridge the gap between franchisors and qualified, interested and serious potential franchisees."

"A franchisor’s goal, ultimately, should be to formulate a strong enough relationship that when a prospect mentions their industry, the consulting broker sends the prospect that franchisor’s opportunity first," he continued. "Doing so is a great way for a franchise brand to get in front of potential franchisees, adding a worthwhile element to a multifaceted lead-generation approach."

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- Forbes (company)
- digital marketing (topic)
- SMB Franchise Advisors (company)
- franchise lead generation (topic)
- broker relationships (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/forbes-why-franchisors-should-invest-in-fostering-strong-broker-relationships-2710941). Summarized by Burnaze (https://burnaze.com/article/d04c0034-2c05-4ca6-b6ca-337dda2310d9).