---
title: "Mainland Secures $10M in Media Value for Franchise Clients"
url: https://burnaze.com/article/d0e4530e-032b-4171-8581-5404a0df84e4
source: "1851 Franchise"
original_url: https://1851franchise.com/mainland/mainland-secures-nearly-10-million-in-media-value-for-franchise-clients-in-early-2025-2728648
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Development & multi-unit"]
published: 2025-02-21T18:13:34.000Z
modified: 2026-10-31T17:02:21.033Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/4f080ddfe5561b1f6b7a6715240539118287.jpg
---

# Mainland Secures $10M in Media Value for Franchise Clients

**TL;DR:** Mainland has generated over $9.8 million in public relations value for its clients in the first seven weeks of 2025. The company's media relations efforts have secured high-profile placements across national broadcast, digital, and print media for clients such as Kona Ice, Layne's Chicken Fingers, and Biscuit Belly.

*originally published in 1851 Franchise on 2025-02-21. [Read the original](https://1851franchise.com/mainland/mainland-secures-nearly-10-million-in-media-value-for-franchise-clients-in-early-2025-2728648).*

## Story

In just the first seven weeks of 2025, Mainland has generated more than $9.8 million in public relations value for our clients, securing high-profile placements across national broadcast, digital and print media. Our strategic media relations efforts have positioned clients as industry leaders and experts in their respective fields, creating meaningful exposure that drives brand awareness and supports franchise development goals.

“At Mainland, we believe that compelling storytelling is the key to successful media relations,” said Carson McQuillan, senior director of media relations. “Our team's deep understanding of the media landscape, coupled with our ability to connect client expertise with current events, results in exceptional media coverage across all levels.”

The media relations team has already secured several impressive placements in 2025, including:

Kona Ice and Layne's Chicken Fingers CEOs were featured on FOX Business' Big Money Show ($120,932 combined media value) to share insights on business growth expectations under the current administration.

Biscuit Belly secured prominent coverage in Bloomberg ($101,928 media value) in a timely feature about how restaurants are navigating egg shortages and price fluctuations.

Filta Environmental Kitchen Solutions franchisee Trent Carlos was featured in Entrepreneur ($77,742 media value). The placement highlights their innovative business model that transforms used cooking oil into a $25 million enterprise.

Uni K Wax was profiled by Entrepreneur ($25,914 media value) showcasing its all-natural waxing approach that's disrupting the beauty industry.

FSC Franchise Co. Chief Operating Officer Scott SirLouis was featured on American Public Radio's Marketplace ($21,595 media value) discussing Super Bowl Sunday strategies for sports bars, positioning them as industry experts.

These highlighted placements represent just a fraction of Mainland’s media relations success in 2025, with our comprehensive PR strategy generating nearly $10 million in media value year-to-date while securing coverage that aligns with each client’s strategic objectives and target audiences.

"Mainland doesn't just pitch stories; we craft them,” McQuillan said. “Our team proactively monitors news cycles, identifying opportunities to showcase our clients' expertise and secure valuable media coverage across diverse platforms."

## Entities

- 1851 Franchise (publication)
- franchise development (topic)
- Multi-Unit (sector)
- Layne's Chicken Fingers (company)
- brand awareness (topic)
- FSC Franchise Co. (company)
- Mainland (company)
- Kona Ice (company)
- public relations (topic)
- Biscuit Belly (company)
- Uni K Wax (company)
- Filta Environmental Kitchen Solutions (company)

---
Originally reported by 1851 Franchise (https://1851franchise.com/mainland/mainland-secures-nearly-10-million-in-media-value-for-franchise-clients-in-early-2025-2728648). Summarized by Burnaze (https://burnaze.com/article/d0e4530e-032b-4171-8581-5404a0df84e4).