--- title: "Local Marketing Solutions Group, Inc. Taps Top Franchise Veteran Tom Baber to Lead Newly Acquired Iconic Marketing Brand Money Mailer" url: https://burnaze.com/article/d0f4e8ad-df0f-444b-a62b-282d1eacd45d source: "Franchising.com" original_url: https://www.franchising.com/news/20200427_local_marketing_solutions_group_inc_taps_top_franc.html category: "Marketing" industry: "Business Services" segment: "Marketing" topics: ["Finance & M&A","Marketing"] published: 2020-04-27T12:00:00.000Z modified: 2026-11-01T02:34:06.445Z image: https://images.unsplash.com/photo-1551288049-bebda4e38f71?w=1600&q=80&auto=format&fit=crop --- # Local Marketing Solutions Group, Inc. Taps Top Franchise Veteran Tom Baber to Lead Newly Acquired Iconic Marketing Brand Money Mailer **TL;DR:** Local Marketing Solutions Group, Inc. acquired the assets of direct marketing company Money Mailer and named Tom Baber as CEO. Money Mailer provides mailing and digital marketing services in over 30 states and will expand its offerings with LMSG's suite of marketing products. *originally published in Franchising.com on 2020-04-27. [Read the original](https://www.franchising.com/news/20200427_local_marketing_solutions_group_inc_taps_top_franc.html).* ## Story Croke said, “When the opportunity presented itself to take stewardship of this iconic national brand, we were all in. Money Mailer integrates so well with our vision to supply the nation’s local businesses with state-of-the-art marketing solutions to drive revenue growth with a measurable and attractive return on investment. Money Mailer fits perfectly both with our philosophy that the best marketing is local and our belief that the success of small business means everything. Through its extensive franchisee network, Money Mailer targets consumers through direct mail, a proprietary mobile app, and online coupons to deliver special offers right into the consumers’ mailbox, their video screen, or to their smart devices. We are excited to have this great brand, a visionary industry leader in Tom Baber, and all of its great people as part of our LMSG team.” Tom Baber has been a multi-unit Money Mailer franchisee for 27 years and an IHOP franchise multi-unit owner for 19 years. He has served for three years on the board of directors of the International Franchisee Association and is a partner in Performax Franchisee Advisors. “It is thrilling to see Money Mailer move up to a higher level of marketing service and expertise,” said Baber. “This is an unprecedented opportunity to serve the consumer. I could not be happier for our franchisees and clients. As part of LMSG, we will now expand our offering of digital, creative, and other marketing tools that already serve our clients well. It’s an exciting time for Money Mailer franchisees and management as we join the expanding LMSG family of companies.” LMSG contributes to the Money Mailer offering a suite of marketing products selected to target audiences on a hyper-local basis. These services include marketing automation technology, data-driven lead generation and market development, state-of-the-art eCommerce, marketing research, public relations, website development, and a complete range of advertising services including creative, media planning and buying, digital marketing, and video production. Money Mailer (national.moneymailer.com) serves a very broad range of customers through corporate and franchise-owned locations. Industries served range from home improvement and gardening to retail, professional services, restaurants and retail. Founded in 1979, Money Mailer currently provides mailing and digital marketing services in more than 30 states coast-to-coast and continues to expand. Services include direct to consumer couponing, shared mail, individualized direct mail, a mobile app, and online couponing, as well as in-depth reporting and analysis that includes call tracking, multi-channel reporting and attribution analysis. 5000. It was formed in 2012 by the executive management team of JGSullivan Interactive Inc. The purpose of the holding company is to continue the expansion of offering the broadest and most efficient marketing and sales solutions to national and international brands that drive revenue through local sales and marketing channels. The company provides marketing automation technology and supporting sales and marketing services capabilities, allowing corporate sales and marketing to control brand image and to ultimately facilitate use of product and service content and materials from national to local channels. Corporate brands include JGSullivan Interactive (Chicago), DuFour Advertising (Sheboygan, Wis.), KMA One (Atlanta), Webly Guys (Chicago) and Godwin (Jackson, Miss.) ## Entities - Franchising.com (publication) - Business Services (sector) - digital marketing (topic) - IHOP (company) - franchise network (topic) - marketing solutions (topic) - asset acquisition (topic) --- Originally reported by Franchising.com (https://www.franchising.com/news/20200427_local_marketing_solutions_group_inc_taps_top_franc.html). Summarized by Burnaze (https://burnaze.com/article/d0f4e8ad-df0f-444b-a62b-282d1eacd45d).