---
title: "Eric Martin"
url: https://burnaze.com/article/d173da73-a32c-4843-8551-d90fdbe4952c
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-influencers-eric-martin-senior-vice-president-of-franchise-development-happinest-2721419
category: "Franchise Industry"
industry: "Franchise Industry"
published: 2023-03-09T14:09:02.000Z
modified: 2026-11-01T02:08:07.488Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/3c43f642b3371989a2f8e47b0e1f27865772.jpg
---

# Eric Martin

**TL;DR:** Eric Martin, Senior Vice President of Franchise Development, has extensive experience in sales and new business development. Happinest is a company in the home services space that provides centralization and decentralization to existing or emerging brands.

*originally published in 1851 Franchise on 2023-03-09. [Read the original](https://1851franchise.com/franchise-influencers-eric-martin-senior-vice-president-of-franchise-development-happinest-2721419).*

## Story

Martin is an accomplished business professional with extensive experience in sales, new business development, account management, relationship management, team building and consulting with aspiring business owners. He is adept at working with clients to understand their needs, uncover opportunities, and recommend innovative ideas and solutions. He specializes in helping people who have outgrown their current career path and are looking for more fulfillment in what they do for a living.

Happinest is building a company within the home services space, which is helping existing or emerging brands by providing centralization where it should be and decentralization where it needs to be. Happinest is truly focused on only service concepts and building out a “Home Advisor” of the franchising model. Happinest offers mobile and lower cost models that are not storefront or brick-and-mortar based.

Happinest leverages its infrastructure and over five decades of experience to provide world-class support and shared services for its brands. Happinest provides immense value with its centralized media programs, driving leads and significant local demand for owners. Happinest differentiates itself by utilizing a state-of-the-art, in-house sales center to address speed to lead and convert sales for franchisees.

Happinest allows for scale at the unit level with recurring revenue business models and high retention rates. Our purpose is to "Change Lives—One Happy Nest at a Time." We provide exceptional-quality, customer-focused home services that free our customers’ time to spend in more valuable ways.

Happinest is a leader in the home service industry. We believe in innovation, integrity, teamwork and the power of our people. We intend to expand our reach until they deliver home services of just about every type.

The corporate office consists of a marketing department, people and culture, accounting, business advisors, a call center and manufacturing. Our company culture is one based upon mutual support, trust and the belief that they can accomplish great things as a team.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- franchise development (topic)
- home services (topic)
- company culture (topic)
- Eric Martin (person)

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Originally reported by 1851 Franchise (https://1851franchise.com/franchise-influencers-eric-martin-senior-vice-president-of-franchise-development-happinest-2721419). Summarized by Burnaze (https://burnaze.com/article/d173da73-a32c-4843-8551-d90fdbe4952c).