---
title: "New Study Shows 74% of Consumers Head Straight to Amazon"
url: https://burnaze.com/article/d2747088-aab3-437d-a459-48035e10bcfd
source: "1851 Franchise"
original_url: https://1851franchise.com/new-study-shows-74-of-consumers-head-straight-to-amazon-2709462
category: "General"
published: 2019-03-20T20:15:01.000Z
modified: 2026-11-01T02:34:56.391Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/b137d4881f7f3424da751090452265ac8419.jpg
---

# New Study Shows 74% of Consumers Head Straight to Amazon

**TL;DR:** A Feedvisor study found that 74% of consumers head straight to Amazon when they have a specific product in mind. Amazon's customer loyalty is at an all-time high, with 48% of polled customers visiting the site at least a few times a week.

*originally published in 1851 Franchise on 2019-03-20. [Read the original](https://1851franchise.com/new-study-shows-74-of-consumers-head-straight-to-amazon-2709462).*

## Story

Today’s customers are prioritizing convenience over everything. A new study by Feedvisor indicates that 74 percent of consumers now head straight to Amazon when they have a specific product in mind, reports CNBC. The study tapped more than 2,000 Americans who have made an Amazon purchase within the past two years.

CNBC reports that Amazon customer loyalty is currently at an “all-time high,” with 48 percent of those polled visiting the site at least a few times a week, and a whopping 89 percent of people visiting Amazon at least once a month. “Amazon has deeply integrated itself into consumers’ daily lives,” Feedvisor is quoted in the article.

CNBC points out that to keep pace with Amazon, competitors like Walmart and Target have created their own e-commerce platforms. Further, Instagram announced yesterday that retailers will be able to offer purchases directly through the photo sharing app, paying fees to cover costs and also creating additional revenue for the Facebook-owned platform. Companies on board so far include Adidas, Kylie Cosmetics, Nike, Uniqlo, H&M, Zara and Warby Parker, according to CNBC.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Amazon (company)
- Instagram (company)
- Walmart (company)
- customer loyalty (topic)
- Target (company)
- e-commerce (topic)
- Nike (company)
- Adidas (company)
- social media shopping (topic)
- amazon dominance (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/new-study-shows-74-of-consumers-head-straight-to-amazon-2709462). Summarized by Burnaze (https://burnaze.com/article/d2747088-aab3-437d-a459-48035e10bcfd).