---
title: "Proforma Ranks #5 on 2026 ASI Counselor Top 40 Distributor List"
url: https://burnaze.com/article/d2946aa1-6be9-4d47-8fc0-a282e7161293
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260727_proforma_ranks_5_on_2026_asi_counselor_top_40_distributor_list.html
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Development & multi-unit"]
published: 2026-07-27T12:00:00.000Z
modified: 2026-10-31T14:43:27.652Z
image: https://images.unsplash.com/photo-1554469384-e58fac16e23a?w=1600&q=80&auto=format&fit=crop
---

# Proforma Ranks #5 on 2026 ASI Counselor Top 40 Distributor List

**TL;DR:** Proforma has ranked #5 on the 2026 ASI Counselor Top 40 list, which recognizes leading print and promotional product distributors in North America based on 2025 revenue. The company has appeared in the ranking for over 25 years and attributes its success to its focus on technology and platform development.

*originally published in Franchising.com on 2026-07-27. [Read the original](https://www.franchising.com/news/20260727_proforma_ranks_5_on_2026_asi_counselor_top_40_distributor_list.html).*

## Story

The 2026 ASI Top 40 list identifies leading print and promotional product distributors in North America, based on 2025 revenue in the category. Since 2010, Proforma has been among the top distributors on the list and has appeared in the ranking for over 25 years.

“The ASI Counselor Top 40 List recognizes those who truly set the standard for our industry, and we’re thrilled to have earned a place in the top five once again,” said Vera Muzzillo, CEO of Proforma. “This achievement reflects the hard work and dedication of our exceptional Distributor Owners, Supplier Partners, and Support Center Team, all of whom have contributed to monumental growth this past year.”

The company notes a focus on technology and platform development to stay competitive in a rapidly evolving industry. Initiatives include enhancements to proprietary platforms and the use of AI to improve efficiency and operations.

“Our dedication to implementing forward-thinking initiatives is one of the many ways we empower Distributor success at Proforma,” said Tim Nale, Chief Brand Officer at Proforma. “By having a visionary mindset, we ensure our Network remains competitive and well-positioned for future expansion.”

“As Proforma continues to expand, our focus remains on creating lasting value for everyone in the Network,” said Doug Kordel, President and Chief Legal Officer at Proforma. “Recognition on the ASI Counselor Top 40 List reinforces our commitment to setting the standard for excellence and defining what’s next for us in the print and promotional products industry.”

## Entities

- Franchising.com (publication)
- Multi-Unit (sector)
- industry recognition (topic)
- Proforma (company)
- Vera Muzzillo (person)
- Doug Kordel (person)
- Tim Nale (person)
- technology development (topic)
- print and promotional products (topic)
- distributor ranking (topic)
- ASI (regulator)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260727_proforma_ranks_5_on_2026_asi_counselor_top_40_distributor_list.html). Summarized by Burnaze (https://burnaze.com/article/d2946aa1-6be9-4d47-8fc0-a282e7161293).