---
title: "Assisted Living Locators Opens New Senior Care Advisory Service in Myrtle Beach–Florence, South Carolina"
url: https://burnaze.com/article/d2a5fdd4-c5b9-42d9-9194-3b3ccbf32a2f
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260320_assisted_living_locators_opens_new_senior_care_advisory_service_in_myrtle_b.html
category: "Senior living"
industry: "Senior Care"
segment: "Senior living"
topics: ["Development & multi-unit"]
published: 2026-03-20T12:00:00.000Z
modified: 2026-10-31T16:38:18.026Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Assisted Living Locators Opens New Senior Care Advisory Service in Myrtle Beach–Florence, South Carolina

**TL;DR:** Assisted Living Locators has opened a new senior care advisory service in Myrtle Beach-Florence, South Carolina, led by Renee Messecar. Messecar brings over 30 years of experience in health and wellness to provide comprehensive support to families navigating senior care decisions.

*originally published in Franchising.com on 2026-03-20. [Read the original](https://www.franchising.com/news/20260320_assisted_living_locators_opens_new_senior_care_advisory_service_in_myrtle_b.html).*

## Story

Messecar brings more than 30 years of experience across health and wellness, personal care, and engineering, along with work supporting children of diverse abilities. Throughout her career, she has remained committed to helping others improve their quality of life.

Her personal experience caring for her mother during a transition to senior care gave her firsthand insight into how complex and overwhelming these decisions can be, inspiring her to guide families with compassion, clarity, and expertise.

“After caring for my mother, I saw just how overwhelming senior care decisions can be for families,” said Messecar. “I strive to be the guide I wish we had—creating a high-touch, white-glove experience where families feel truly supported and understood. My goal is to provide clear, compassionate guidance so families can move forward with confidence and focus on what matters most—spending meaningful time with their loved ones.”

Assisted Living Locators of Myrtle Beach–Florence provides families with comprehensive, concierge-level support at no cost, including individualized assessments, guidance on appropriate levels of care, and help comparing independent living, assisted living, and memory care communities based on personal preferences, care needs, and budget considerations. Messecar also coordinates community tours, answers questions throughout the process, and connects families with practical resources to help ensure a smooth transition.

Rather than leaving families to navigate complex choices on their own, Messecar offers hands-on support from the initial conversation through final placement. She works with both proactive seniors exploring independent living options and families navigating more immediate care needs, supporting a wide range of financial situations—from modest to premium—and helping identify senior living options that align with both care needs and financial comfort.

“I’m with families every step of the way,” Messecar added. “By truly understanding each situation, we can make informed decisions together and move forward with confidence.”

## Entities

- Franchising.com (publication)
- franchise expansion (topic)
- Senior Care (sector)
- senior care (topic)
- health and wellness (topic)
- Assisted Living Locators (company)
- Renee Messecar (person)
- Myrtle Beach-Florence (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260320_assisted_living_locators_opens_new_senior_care_advisory_service_in_myrtle_b.html). Summarized by Burnaze (https://burnaze.com/article/d2a5fdd4-c5b9-42d9-9194-3b3ccbf32a2f).