---
title: "Radiance Holdings names new chief development officer"
url: https://burnaze.com/article/d2a8f2ba-fb47-44b6-9cc4-3d38be96e6fc
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/radiance-holdings-names-new-chief-development-officer/
author: "Andrew Carlo"
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
topics: ["People"]
published: 2025-11-28T17:42:01.000Z
modified: 2026-11-01T01:01:08.178Z
image: https://franchisemagazineusa.com/wp-content/uploads/2025/06/Woodhouse-Spa-front-desk.jpg
---

# Radiance Holdings names new chief development officer

**TL;DR:** Radiance Holdings has appointed Keith Sizemore as its new chief development officer to oversee franchise development for Sola Salons and Woodhouse Spas. Sizemore will help the company achieve its expansion goals, including targeting high-potential markets such as San Francisco, Los Angeles, and Chicago for Sola Salons, and major metropolitan areas like Seattle and New York City for Woodhouse.

*By Andrew Carlo, originally published in Franchise Magazine USA on 2025-11-28. [Read the original](https://franchisemagazineusa.com/radiance-holdings-names-new-chief-development-officer/).*

## Key facts

- Keith Sizemore is new CDO
- Sola Salons has 750 locations
- Targeting San Francisco and Los Angeles

## Story

Radiance Holdings, the parent company of the Sola Salons Woodhouse Spas franchises, has appointed a new executive for the next phase of its strategic expansion.

Keith Sizemore has been named as the chief development officer at Radiance Holdings. In his role, Sizemore will oversee franchise development for both Sola Salons and Woodhouse Spas. Sola Salons recently opened its 750th location while Woodhouse boasts more than 90 luxury day spa locations.

“I’m excited to join Radiance Holdings at such a momentous time in the company’s journey,” Sizemore said. “Sola Salons has built an incredible foundation with 750 locations, and now, we have the opportunity to identify key markets where we can continue strategic growth. At the same time, Woodhouse is perfectly positioned to expand and bring its one-of-a-kind model to new territories nationwide.”

## New leadership role

Prior to joining Radiance Holdings, Sizemore held leadership roles at Marco’s Pizza and Shipley Do-Nuts, where he identified high-potential markets and supported franchisee growth and success from day one.

“Keith’s career trajectory has been impressive, and his expertise in franchise development will be invaluable as we enter this next stage of growth,” said Ben Jones, CEO of Radiance Holdings. “His ability to identify the right markets, attract quality franchisees and drive sustainable growth will be instrumental in achieving our goals.”

## Expansion plans

According to Radiance Holdings, Sola Salons is targeting expansion in high-potential markets including San Francisco, Los Angeles, Houston and Chicago.

Sola Salons’ studios provides spaces for hair stylists, estheticians, cosmetologists, barbers, nail techs, massage therapists, health and wellness professionals. According to the brand, its business model offers minimal overhead, operational flexibility, and a turnkey solution for professionals and independent entrepreneurs seeking autonomy in their careers.

Woodhouse is focused on development in major metropolitan areas like Seattle, New York City, Phoenix and Boston. The brand provides a wide range of services, including massages, facials, body treatments, and nail services, all designed to offer personalized care and enhance wellness.

## Entities

- franchise development (topic)
- Beauty & Wellness (sector)
- Franchise Magazine USA (publication)
- new york (location)
- executive appointment (topic)
- houston (location)
- expansion plans (topic)
- Andrew Carlo (person)
- Chicago (location)
- beauty and wellness (topic)
- Phoenix (location)
- Los Angeles (location)

---
Originally reported by Andrew Carlo, Franchise Magazine USA (https://franchisemagazineusa.com/radiance-holdings-names-new-chief-development-officer/). Summarized by Burnaze (https://burnaze.com/article/d2a8f2ba-fb47-44b6-9cc4-3d38be96e6fc).