---
title: "The Italian Place Kicks Off Exciting Franchising Initiative"
url: https://burnaze.com/article/d2cf6885-6e44-4be8-824e-41a6ec620af6
source: "Franchising.com"
original_url: https://www.franchising.com/news/20200220_the_italian_place_kicks_off_exciting_franchising_i.html
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
published: 2020-02-20T12:00:00.000Z
modified: 2026-11-01T04:09:08.279Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# The Italian Place Kicks Off Exciting Franchising Initiative

**TL;DR:** The Italian Place is extending franchise business opportunities to qualified franchisees, starting with the DMV area. The Italian Place is working with Fransmart to find experienced franchisees to drive the concept's next phase of growth.

*originally published in Franchising.com on 2020-02-20. [Read the original](https://www.franchising.com/news/20200220_the_italian_place_kicks_off_exciting_franchising_i.html).*

## Story

“As an Italian-American who grew up in Massachusetts I was surrounded by Italian places and wanted to do something about the lack of storefronts selling fresh, authentic Italian subs and delicacies that had a genuine feeling. We are blending old-world Italian charm with the latest technology offering our customers state-of-the-art ordering options through a mobile app, online ordering, and digital kiosks,” Penachio-Sifakis said.

Opened four years ago, The Italian Place has become a go-to destination for the entire community across the D.C. Metro area who all recognize the value and quality of the fast-casual market. No stranger to high-profile guests walking through its doors, The Italian Place became a favorite of the MLB’s 2019 World Series Champions, the Washington Nationals, and in honor of their support, the store named a few of their sandwiches after players of the team.

“Consistent, high quality and delicious - The Italian Place has cracked the code to what it takes to be a success. We believe The Italian Place is far reaching in the demographic it serves and will be highly sought after not just by customers, but by landlords who want an elevated user in this restaurant category,” Beth Sargent of KLNB said.

The Italian Place is working with Fransmart to find experienced franchisees who will drive the concept’s next phase of growth, and introduce its authentic Italian fare to new markets, starting with it’s next door neighbor – Washington, D.C.

The Italian Place was founded in 2016 in Old Town, Alexandria by Adriana Sifakis to fill the void of a lack of authentic Italian markets. The fast-casual gourmet market and sub shop has quickly become a go-to destination for fresh and authentic Italian offerings. The Eva, Giorgio, and Alessandra custome favorites are all made on fresh baked Italian semolina bread and all-natural meats. The Italian Place is a franchised business that offers entrepreneurs a terrific opportunity to own their own business. For more information, please visit TheItalianPlace.com

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- Washington, D.C. (location)
- Fransmart (company)
- franchise business (topic)
- franchising initiative (topic)
- fast casual market (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20200220_the_italian_place_kicks_off_exciting_franchising_i.html). Summarized by Burnaze (https://burnaze.com/article/d2cf6885-6e44-4be8-824e-41a6ec620af6).