---
title: "Choice Hotels continues major company overhauls"
url: https://burnaze.com/article/d2f460ac-c5d4-4579-92e6-de9aca238426
source: "1851 Franchise"
original_url: https://1851franchise.com/choice-hotels-continues-major-company-overhauls-2868
category: "Hotels"
industry: "Lodging & Travel"
segment: "Hotels"
topics: ["Development & multi-unit"]
published: 2015-11-13T15:10:28.000Z
modified: 2026-11-01T12:18:57.965Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/b0a0f463da65f0d92f2681fb3044e1647123151113105226.png
---

# Choice Hotels continues major company overhauls

**TL;DR:** Choice Hotels International is undergoing a major transformation, rejuvenating its Comfort Inn and Suites brands through hotel removal and repositioning, resulting in a 40% increase in new domestic hotel contracts. The company's Q3 2015 results show high revenues and good numbers reflecting the planned transformation.

*originally published in 1851 Franchise on 2015-11-13. [Read the original](https://1851franchise.com/choice-hotels-continues-major-company-overhauls-2868).*

## Story

Choice Hotels International’s Q3 2015 results show a company reaping the benefits of the strong hospitality sector, seeing both high revenues in the short term and good numbers reflecting the planned transformation of its Comfort Inn and Comfort Inn & Suites brands.

The company is currently undergoing a rejuvenation of the Comfort Inn and Suites brands, which includes a systematic removal of under-performing hotels that will reach approximately 600 by year’s end, according to Steve Joyce, the company’s president and CEO, in a press release.

“We’re seeing strong development interest in these brands as we implement the brand strategy to renovate, remove or reposition properties from the system,” Joyce said.

The Comfort Inn and Suits “rejuvenation,” as the company’s executives called it, has helped drive a 40 percent increase in new domestic hotel contracts in total and a 50 percent increase for the Suites brand in particular. The new-build Comfort hotels also are “larger and more revenue-intensive,” Joyce added. The brand’s revenue-per-available-room index has improved for 11 consecutive months as a result.

At the same time, Choice executives have removed hundreds of under-performing Comfort properties from the system to raise the overall quality of the existing stock. That number will reach 600 by year’s end.

The company also noted significant momentum in the upscale segment during the quarter. Launched in 2005 originally as Cambria Suites, the brand had difficulty gaining traction, especially in the global recession. In 2014, executives announced a retooling to broaden its appeal to millennials and business travelers.

“This quarter the momentum continued with a wave of new openings and signings for our Cambria Hotels & Suites brand and our Ascend Hotel Collection,” Joyce said. “We’re excited about the momentum we are seeing with our upscale brands, and I think it will continue long into the future."

## Entities

- 1851 Franchise (publication)
- Lodging & Travel (sector)
- revenue growth (topic)
- Choice Hotels International (company)
- brand transformation (topic)
- Cambria Hotel (company)
- repositioning (topic)
- hotel removal (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/choice-hotels-continues-major-company-overhauls-2868). Summarized by Burnaze (https://burnaze.com/article/d2f460ac-c5d4-4579-92e6-de9aca238426).