---
title: "CCRC Exec Pay Grew More Than 3.4% in 2026"
url: https://burnaze.com/article/d3b44c6f-5909-43e4-8ae1-179351d57458
source: "Senior Housing News"
original_url: https://seniorhousingnews.com/2026/07/15/ccrc-exec-pay-grew-more-than-3-4-in-2026/
author: "Tim Regan"
category: "Senior Care"
industry: "Senior Care"
published: 2026-07-15T20:25:24.000Z
modified: 2026-10-31T13:18:11.235Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# CCRC Exec Pay Grew More Than 3.4% in 2026

**TL;DR:** CCRC executive pay grew 3.4% in 2026, outpacing non-management roles which saw a 3.2% increase. CCRC operators are shifting their strategies to focus on strengthening service quality and resident satisfaction.

*By Tim Regan, originally published in Senior Housing News on 2026-07-15. [Read the original](https://seniorhousingnews.com/2026/07/15/ccrc-exec-pay-grew-more-than-3-4-in-2026/).*

## Key facts

- CCRC exec pay grew 3.4% in 2026
- Non-management roles saw 3.2% pay growth
- Turnover rates for dining services fell to 40.87%

## Story

The top leaders of continuing care retirement communities (CCRCs) and life plan communities on average grew their salaries by slightly more than 3.4% between this year and last.

On average, CCRC management saw a payday that was almost 3.3% higher on average than last year. Non-management roles saw similar bay bumps at a rate of 3.2%. According to the report, organizations are planning similar pay bumps ahead in 2027.

## Industry trends

In general, operators of CCRCs have shifted their strategies from “reactive crisis” and “management/strategic investment” to “strengthening service quality and resident satisfaction.”

“After navigating initial survival challenges, stabilizing executive leadership, and establishing sustainable recruitment/training practices, CCRCs are building upon their solid foundation of care to further enrich the complete resident experience,” HCS noted in a press release.

## Hiring strategies

CCRC operators are using sign-on bonuses to attract new workers but at a lower rate than previously due to a more stable hiring landscape today. Very slightly over half (50.2%) of participating communities said they offered sign-on bonuses, compared to the 55.70% in 2025, 56.60% in 2024 and 64.19% in 2023 that said the same. That suggests hiring issues are not as acute as they once were for the sector, according to HCS.

Operators are making improvements in turnover for a number of frontline positions. For example, turnover rates for dining services employees have fallen to 40.87% in 2026, down from 54.48% in 2022.

Tim is a lover of bad jokes and board games. When he's not hunched over his work computer, Tim can usually be found hunched over his personal computer.

## Entities

- Senior Care (sector)
- Senior Housing News (publication)
- Tim Regan (person)
- hiring strategies (topic)
- turnover rates (topic)
- CCRC (company)
- HCS (company)
- executive pay (topic)
- ccrc trends (topic)

---
Originally reported by Tim Regan, Senior Housing News (https://seniorhousingnews.com/2026/07/15/ccrc-exec-pay-grew-more-than-3-4-in-2026/). Summarized by Burnaze (https://burnaze.com/article/d3b44c6f-5909-43e4-8ae1-179351d57458).