---
title: "McDonald's Dabbles with Better-Burger Menu"
url: https://burnaze.com/article/d3d139dc-dd09-4582-aff9-33cf816e431d
source: "1851 Franchise"
original_url: https://1851franchise.com/mcdonalds-dabbles-with-better-burger-menu-2995
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2015-11-30T21:16:18.000Z
modified: 2026-11-01T03:16:28.199Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/cf6f59c0cc8e3f6b657c36406e200cb9142151130163118.png
---

# McDonald's Dabbles with Better-Burger Menu

**TL;DR:** Christopher and Elizabeth Uribe are opening a Griswold franchise in South Bay San Diego. They were attracted to Griswold's system and culture of listening and continuous improvement.

*originally published in 1851 Franchise on 2015-11-30. [Read the original](https://1851franchise.com/mcdonalds-dabbles-with-better-burger-menu-2995).*

## Story

Christopher and Elizabeth Uribe, a husband-and-wife team, are preparing to open a Griswold franchise in South Bay San Diego. Christopher comes from a software engineering background, where he learned the importance of collaboration and teamwork. Elizabeth has a varied career spanning residential property management, higher education, tutoring, and research, and has always been drawn to work that brings people together and strengthens communities.

They want to create a business where Caregivers feel valued, Clients and families feel supported, and employees can build long-term careers. For Christopher and Elizabeth, Griswold represents an opportunity to build a business around the values that have shaped both of their careers: community, learning, service, and helping others succeed.

- They were attracted to Griswold's system and culture of listening and continuous improvement.
- They appreciated Griswold's use of technology and data to adapt to the way care is delivered.
- They were excited to utilize technology and data to support Caregivers and Clients.
- They wanted to create an environment where Caregivers feel valued and have opportunities to strengthen their skills and advance their careers.

They are looking forward to helping Clients remain safely and comfortably at home while preserving their independence and quality of life. They want to create strong relationships with the families they will be serving and develop leaders from within the organization.

If they had to give one piece of advice to someone considering buying a franchise, they would say to be patient, remain open, and take in as much information as possible throughout the process.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchise opening (topic)
- home care (topic)
- Griswold (company)
- franchisee profile (topic)
- South Bay San Diego (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/mcdonalds-dabbles-with-better-burger-menu-2995). Summarized by Burnaze (https://burnaze.com/article/d3d139dc-dd09-4582-aff9-33cf816e431d).