---
title: "Handyman Pro Prepares for Strong Growth in 2021 as Premium Service Brands Launches ‘Own The Home Program’"
url: https://burnaze.com/article/d4029b39-017a-40df-b67a-e74edf5d2ec5
source: "1851 Franchise"
original_url: https://1851franchise.com/handyman-pro-prepares-for-strong-growth-in-2021-as-premium-service-brands-launches-own-the-home-program-2715083
category: "Repair & handyman"
industry: "Home Services"
segment: "Repair & handyman"
published: 2021-02-24T04:23:59.000Z
modified: 2026-11-01T02:25:15.940Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/474786d46d43712ec5f81c86fa0d26da6811.jpg
---

# Handyman Pro Prepares for Strong Growth in 2021 as Premium Service Brands Launches ‘Own The Home Program’

**TL;DR:** Premium Service Brands launches 'Own The Home Program' to incentivize franchisees to sign on with multiple brands. The program offers 10% off the franchise fee and allows franchisees to grow their portfolio vertically within the same market.

*originally published in 1851 Franchise on 2021-02-24. [Read the original](https://1851franchise.com/handyman-pro-prepares-for-strong-growth-in-2021-as-premium-service-brands-launches-own-the-home-program-2715083).*

## Story

An industry leader in home service franchising, Premium Service Brands is the parent company for 360º Painting, Maid Right, ProLift Garage Doors, Renew Crew, Kitchen Wise, Rubbish Works and Handyman Pro. The brand recently rolled out a new program called ‘Own The Home’ which allows prospective franchisees an incentive — 10% off the franchise fee — to sign on with multiple Premium Service Brands. In short, it’s a much more efficient way for franchisees to reach multi-owner level while growing their portfolio vertically within the same market.

Growing a portfolio vertically has many advantages. One being that franchisees can leverage their existing relationships in the same market to get more business. And though now may seem like an inopportune time to start a new business venture due to the uncertainties of the economy and a global pandemic, the home service industry is in the essential business category and has been booming. In fact, Premium Service Brands has sold 75 territories across North America and sales were up 35% in 2020. And best of all, their franchisees feel supported and happy.

"The beauty of Premium Service Brands is that once you figure one concept out, you can easily start another, as the business models are very similar," said Justin Rowling, owner of Charlottesville Maid Right, 360º Painting and Handyman Pro. "You are providing different services, but they are all home services and all require a similar type of advertising, which makes it easy to grow vertically. Once you have that confidence, you are better positioned to move right on to the next one.

For example, Handyman Pro was easy to add on because I had already started Maid Right and 360º Painting, and I knew I would have a business coach and all the corporate support I needed."

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Home Services (sector)
- home services (topic)
- Premium Service Brands (company)
- Maid Right (company)
- incentive program (topic)
- ProLift Garage Doors (company)
- multi-brand ownership (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/handyman-pro-prepares-for-strong-growth-in-2021-as-premium-service-brands-launches-own-the-home-program-2715083). Summarized by Burnaze (https://burnaze.com/article/d4029b39-017a-40df-b67a-e74edf5d2ec5).