---
title: "Potbelly Sandwich Shop Opens at Fort Hood"
url: https://burnaze.com/article/d440e72f-be71-4fdf-9a29-66d0992c4967
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260728_potbelly_sandwich_shop_opens_at_fort_hood.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Development & multi-unit"]
published: 2026-07-28T12:00:00.000Z
modified: 2026-11-01T22:32:24.972Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Potbelly Sandwich Shop Opens at Fort Hood

**TL;DR:** Potbelly Sandwich Shop has opened a new location at Fort Hood in Central Texas, offering its signature oven-toasted sandwiches and other menu items. The new shop is part of the brand's strategic growth into non-traditional locations, including military bases.

*originally published in Franchising.com on 2026-07-28. [Read the original](https://www.franchising.com/news/20260728_potbelly_sandwich_shop_opens_at_fort_hood.html).*

## Story

KILLEEN, Texas – Potbelly announced the opening of its newest shop at Fort Hood in Central Texas. Positioned within the base’s food court at the 19th Street Mini Mall, the new shop is ready to serve its signature oven-toasted sandwiches and other craveable menu items.

Potbelly at Fort Hood will officially open on Tuesday, July 28. The Grand Opening celebration will take place from 10 a.m. to 12 noon. The event will feature a ribbon-cutting ceremony with base representatives from Fort Hood and the Army & Air Force Exchange Service, along with swag giveaways.

Fort Hood is recognized around the world for its military mission, and is known as "The Great Place" for its longstanding commitment to supporting the nearly 40,000 soldiers, military families and civilian employees who live, work and serve on the installation every day. As a neighborhood gathering place, Potbelly is part of that tradition by offering a mealtime option for the community.

“Every new Potbelly shop is an opportunity to become part of a neighborhood, and Fort Hood is unlike any other,” said Jennifer Durham, Senior Vice President of Franchising and Development. “It is an honor to bring Potbelly to the soldiers, military families and civilian employees who make up the Fort Hood community and serve our country every day. We’re looking forward to this shop becoming a welcoming place where they can enjoy a great meal and connect with one another.

This opening also reflects our continued commitment to thoughtfully expanding into high-traffic, non-traditional locations where Potbelly can become part of everyday routines.”

Operating hours for the new shop are 10 a.m. to 6 p.m. daily. Opening at Fort Hood continues the focus Potbelly has on strategic growth opportunities in non-traditional settings, including military bases and other high-traffic locations that allow the brand to meet fans where they live, work and gather. In addition to this opening, the brand currently operates in three other military settings, including The Pentagon, Joint Expeditionary Base Little Creek-Fort Story and Fort Liberty, formerly known as Fort Bragg.

## Entities

- Franchising.com (publication)
- QSR (sector)
- Potbelly (company)
- Jennifer Durham (person)
- non-traditional locations (topic)
- strategic growth (topic)
- new location opening (topic)
- Fort Hood (location)
- military base expansion (topic)
- Army & Air Force Exchange Service (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260728_potbelly_sandwich_shop_opens_at_fort_hood.html). Summarized by Burnaze (https://burnaze.com/article/d440e72f-be71-4fdf-9a29-66d0992c4967).