---
title: "Museum of Illusions® Confirms Plans to Expand to Charlotte, NC"
url: https://burnaze.com/article/d48842b5-4b80-4460-8584-2ff101189de8
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220523_museum_of_illusions_confirms_plans_to_expand_to_charlotte_nc.html
category: "Retail"
industry: "Retail"
topics: ["Development & multi-unit"]
published: 2022-05-23T12:00:00.000Z
modified: 2026-11-01T01:06:19.555Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Museum of Illusions® Confirms Plans to Expand to Charlotte, NC

**TL;DR:** Museum of Illusions will open a location in Charlotte, North Carolina, in Fall 2022, featuring optical illusions, holograms, and interactive exhibits. The museum's location in Uptown Charlotte is expected to be a popular destination for locals and tourists.

*originally published in Franchising.com on 2022-05-23. [Read the original](https://www.franchising.com/news/20220523_museum_of_illusions_confirms_plans_to_expand_to_charlotte_nc.html).*

## Story

Ally Charlotte Center, located at 601 S. Tryon Street in Uptown will soon be home to a state-of-the-art museum designed for visitors of all ages to enjoy mind-bending optical illusions, holograms, brain-teasing exhibits and interactive illusion rooms based on math, science and art.

Charlotte was strategically selected as an ideal market for Museum of Illusions’ expansion. Home to several universities, the city has a large population of young and educated individuals who appreciate entertainment, art and unique experiences, making it the perfect destination for a new Museum of Illusions.

Furthermore, the museum’s location in the heart of Uptown Charlotte promises an exciting new destination for both locals and tourists alike to enjoy in the bustling community that is already home to popular attractions including the Mint Museum, Bank of America Stadium, Bechtler Museum of Modern Art and the NASCAR Hall of Fame.

“Museum of Illusions is thrilled to be expanding to a city as innovative and progressive as Charlotte,” said Jonathan Benjamin, CEO of Museum of Illusions. “Not only will Charlotte’s Museum of Illusions serve as our largest U.S. location to-date, but it will also be the birthplace of multiple new style and design concepts that will go on to be featured in future Museum of Illusions locations worldwide. I am thrilled that Charlotte is welcoming us to bring to this community our innovative spin on combining education and entertainment in new and creative ways.”

## Entities

- Franchising.com (publication)
- Retail (sector)
- location expansion (topic)
- charlotte (location)
- NASCAR (company)
- entertainment venue (topic)
- museum opening (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220523_museum_of_illusions_confirms_plans_to_expand_to_charlotte_nc.html). Summarized by Burnaze (https://burnaze.com/article/d48842b5-4b80-4460-8584-2ff101189de8).