---
title: "GF podcast: Tariq Farid of Edible Arrangements"
url: https://burnaze.com/article/d49195c2-6389-4ddf-a93c-c4ce327d91e6
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/gf-podcast-tariq-farid-of-edible-arrangements
author: "Amanda Peters"
category: "Retail"
industry: "Retail"
published: 2019-11-28T14:00:00.000Z
modified: 2026-11-01T22:33:00.210Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# GF podcast: Tariq Farid of Edible Arrangements

**TL;DR:** Tariq Farid, founder and CEO of Edible Arrangements, discusses how the company competes with big tech and has bolstered its digital presence. Edible Arrangements has recently moved its corporate headquarters from Connecticut to Atlanta, Georgia, and has 1,200 store locations in 11 countries.

*By Amanda Peters, originally published in Global Franchise on 2019-11-28. [Read the original](https://www.global-franchise.com/news/gf-podcast-tariq-farid-of-edible-arrangements).*

## Story

Tariq Farid on how small businesses can compete with big tech

Things have changed a lot for fresh fruit gifting brand, Edible Arrangements . Not only has the world-renowned franchise recently moved its corporate headquarters from Connecticut to Atlanta, Georgia, but the company has bolstered its digital presence to drive more customers to its 1,200 store locations in 11 countries, among a host of other changes.

We caught up with founder and CEO, Tariq Farid, to discuss how Edible has switched up its food and gifting offerings, the essential things brick-and-mortar stores need to get right to compete with well-funded e-tailers, the importance of having passionate business owners champion your brand, and more.

## Entities

- Retail (sector)
- Global Franchise (publication)
- international expansion (topic)
- James Fell (person)
- Amanda Peters (person)
- Edible Arrangements (company)
- digital presence (topic)
- big tech competition (topic)
- corporate headquarters move (topic)

---
Originally reported by Amanda Peters, Global Franchise (https://www.global-franchise.com/news/gf-podcast-tariq-farid-of-edible-arrangements). Summarized by Burnaze (https://burnaze.com/article/d49195c2-6389-4ddf-a93c-c4ce327d91e6).