---
title: "Adweek: Why Popular Food Accounts Are Making the Jump from Instagram to Snapchat"
url: https://burnaze.com/article/d4b1bb9a-187a-40da-bdae-d8188847245a
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-why-popular-food-accounts-are-making-the-jump-from-instagram-to-snapchat-5064
category: "General"
published: 2016-06-28T18:13:00.000Z
modified: 2026-11-01T04:13:35.402Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/fd06a610ab40fb1fe3f312454d955fbc9972160628091120.jpeg
---

# Adweek: Why Popular Food Accounts Are Making the Jump from Instagram to Snapchat

**TL;DR:** Food influencers are moving from Instagram to Snapchat due to Instagram's algorithm changes and increased advertising efforts. Instagram's changes have made it harder for creators to stand out, leading them to switch to Snapchat.

*originally published in 1851 Franchise on 2016-06-28. [Read the original](https://1851franchise.com/adweek-why-popular-food-accounts-are-making-the-jump-from-instagram-to-snapchat-5064).*

## Story

Instagram’s long-awaited algorithm has finally started rolling out, and food influencers and sites that built their brands on the Facebook-owned app are already feeling the squeeze and moving to Snapchat.

Food photography—think pictures of perfectly-styled plates and overhead shots of meals—has long been one of the most popular categories on Instagram. Now that Instagram is stepping up its advertising and video efforts (the platform claims that it has more than 200,000 monthly advertisers) creators that have amassed large and active followers are having a tougher time standing out.

"As Instagram has really slowed down the last four months or so, you can just see what's happened on that platform and it's obviously changing a lot," said Andrew Steinthal, co-founder of The Infatuation, a restaurant review site that's heavily leaned on Instagram to build a following since launching in 2009.

"Our entire audience is on Snapchat now—it's the most reactive social network that we have. You can just see the impact on Snapchat and feel it right away right now. People are so deep into Snapchat and reacting to it."

## Entities

- 1851 Franchise (publication)
- General (sector)
- Instagram (company)
- Snapchat (company)
- advertising efforts (topic)
- social media shift (topic)
- algorithm changes (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adweek-why-popular-food-accounts-are-making-the-jump-from-instagram-to-snapchat-5064). Summarized by Burnaze (https://burnaze.com/article/d4b1bb9a-187a-40da-bdae-d8188847245a).