---
title: "What the Global Franchise Awards 2020 judges are looking for"
url: https://burnaze.com/article/d4d9c77e-d929-4a2e-ad85-527531cee835
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/what-the-global-franchise-awards-judges-are-looking-for
author: "James Fell"
category: "Franchise Industry"
industry: "Franchise Industry"
published: 2019-10-11T12:36:00.000Z
modified: 2026-11-01T22:33:00.147Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# What the Global Franchise Awards 2020 judges are looking for

**TL;DR:** The Global Franchise Awards 2020 judging panel looks for franchises with global intentions, strong franchisor-franchisee relationships, innovative marketing plans, and contributions to international franchising. The awards recognize excellence in international franchise and provide access to industry news, trends, and investment opportunities.

*By James Fell, originally published in Global Franchise on 2019-10-11. [Read the original](https://www.global-franchise.com/news/what-the-global-franchise-awards-judges-are-looking-for).*

## Story

The announcement of the launch of the Global Franchise Awards 2020 prompted a brand new judging panel – here’s what the prestigious experts are looking for this year

Global Franchise aims to recognize excellence within the field of international franchise, and we do this using four values:

A franchise must demonstrate truly global intentions. Whether or not this franchise is established in many countries at the moment is not the point – we want to see whether this franchise plans to go global.

A great relationship between franchisor and franchisee. Regardless of whether a brand is global, what underpins any good franchise business is the level of communication between franchisor and franchisee.

Will have an innovative marketing and promotions plan. We want to hear about what your promotions plan for 2019 looked like. Tell us about your promotions online and in print, and provide details of your social media channels.

Has advanced the cause of international franchising. From exhibiting at shows, joining organizations and giving speeches at events, we want to know about your company’s extracurricular activities in this sector.

To find out more about the Global Franchise Awards 2020 judges and how to enter, click here

## Entities

- Franchise Industry (sector)
- Global Franchise (publication)
- international expansion (topic)
- franchise awards (topic)
- James Fell (person)
- industry trends (topic)
- investment opportunities (topic)

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Originally reported by James Fell, Global Franchise (https://www.global-franchise.com/news/what-the-global-franchise-awards-judges-are-looking-for). Summarized by Burnaze (https://burnaze.com/article/d4d9c77e-d929-4a2e-ad85-527531cee835).