---
title: "Why South Carolina Is an Ideal Location for Poolwerx Franchise Expansion"
url: https://burnaze.com/article/d4eaa34c-af34-4f15-a548-b6dd07c2a9a2
source: "1851 Franchise"
original_url: https://1851franchise.com/why-south-carolina-is-an-ideal-location-for-poolwerx-franchise-expansion-2724611
category: "Home Services"
industry: "Home Services"
topics: ["Development & multi-unit"]
published: 2024-01-02T21:16:00.000Z
modified: 2026-11-01T01:07:24.531Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/ab243c421af84c8c04c4f2469d297c7d5497.jpg
---

# Why South Carolina Is an Ideal Location for Poolwerx Franchise Expansion

**TL;DR:** Poolwerx plans to establish eight franchises in South Carolina, targeting strategic markets across the state. The company is driven by the state's growing economy and favorable climate.

*originally published in 1851 Franchise on 2024-01-02. [Read the original](https://1851franchise.com/why-south-carolina-is-an-ideal-location-for-poolwerx-franchise-expansion-2724611).*

## Story

Poolwerx, a leading full-service swimming pool repair, maintenance, and retail franchise, is turning its focus to South Carolina as part of its ongoing expansion in the U.S. With an existing presence through three successful franchisees in Greenville, Myrtle Beach and Florence, Poolwerx is keen on capitalizing on the state's promising market. The company, which currently holds 72 territories and 31 business units nationwide, aims to establish eight additional franchises in South Carolina, targeting strategic markets across the state.

The decision to expand Poolwerx into South Carolina is influenced by several factors, primarily the state's growing economy and favorable climatic conditions for pool usage. The state ranked fifth in the nation in percentage of population growth from 2020 to 2022, with areas like Charleston and Columbia offering robust economic environments conducive to home service businesses like Poolwerx. The state's climate is also highly favorable for pool usage, featuring a blend of seasonal weather, humidity and leaf fall, which necessitates quality pool services.

All across the country, the pool maintenance industry, valued at $7.2 billion, has seen remarkable growth, particularly with a surge in home swimming pool installations following the COVID-19 pandemic.

“South Carolina currently experiences a gap between the demand for quality pool providers and the availability of such services, providing a ripe opportunity for Poolwerx to fill this void,” said Andrew Kidd, CEO of Poolwerx North America.

With a comprehensive, multi-revenue-stream business model, Poolwerx is well-established in both residential and commercial pool services, offering an array of products and services from salt chlorinators to pool filter installation.

Starting a Poolwerx franchise in South Carolina involves an investment between $182,072 and $430,322, which includes extensive training in crucial aspects like water balance and hydrodynamics. This investment has shown substantial returns, with an average gross revenue of $2,154,423 reported by 20 Franchise Partners in 2022.

Overall, Kidd emphasizes the timeliness of joining Poolwerx in South Carolina, especially with the anticipated growth in the coming years. The company has several identified key target markets across the state, including Charleston, Columbia and Savannah. Each new territory is expected to support a retail store and multiple service vehicles.

"In expanding our vision of redefining pool care excellence in America, South Carolina presents an exciting opportunity for innovation and exceptional service,” Kidd said. “The potential in the pool cleaning franchise space is vast, and we are fully prepared to meet the diverse maintenance, product and service needs of every pool owner.”

## Entities

- 1851 Franchise (publication)
- Home Services (sector)
- franchise expansion (topic)
- location expansion (topic)
- south carolina (location)
- Poolwerx (company)
- Andrew Kidd (person)
- pool maintenance industry (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/why-south-carolina-is-an-ideal-location-for-poolwerx-franchise-expansion-2724611). Summarized by Burnaze (https://burnaze.com/article/d4eaa34c-af34-4f15-a548-b6dd07c2a9a2).