---
title: "Franchise Chatter: Big Blue Swim School Continues to Sign Franchisees Amid Pandemic"
url: https://burnaze.com/article/d507c83d-f954-4341-88a1-45804f4773bb
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-chatter-big-blue-swim-school-continues-to-sign-franchisees-amid-pandemic-2713540
category: "Swim"
industry: "Education & Childcare"
segment: "Swim"
published: 2020-07-21T18:13:37.000Z
modified: 2026-11-01T02:26:49.968Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/503a167a5c1d1c71cb08b8e1b8be2a055425.jpg
---

# Franchise Chatter: Big Blue Swim School Continues to Sign Franchisees Amid Pandemic

**TL;DR:** Big Blue Swim School continues to sign new franchisees amid the COVID-19 pandemic, with three new franchisees signed in March for 11 units across several locations. The brand's Chief Development Officer, Scott Thompson, emphasizes the importance of investing in the swim school brand, citing its resilience to online replacement and Amazon.

*originally published in 1851 Franchise on 2020-07-21. [Read the original](https://1851franchise.com/franchise-chatter-big-blue-swim-school-continues-to-sign-franchisees-amid-pandemic-2713540).*

## Story

**In a recent Q&A by Franchise Chatter****,** **Big Blue Swim School** **Chief Development Officer Scott Thompson discusses how the brand is continuing to sign new franchisees and build its franchise sales pipeline amid the coronavirus pandemic. Big Blue Swim School signed three new franchisees in March, at the peak of Covid-19, for 11 units across Pittsburgh, New York, Southern Connecticut, and Michigan. Thompson emphasized why now is the time to invest in the swim school brand.**

**“Swim lessons fill a vital skill for water safety and cannot be replaced by an online offering, Thompson said. “Unlike other hard goods retail franchises, swim lessons are impervious to Amazon.”**

**In addition to signing deals, Big Blue Swim School is supporting its franchise owners and swim associates during this unprecedented time. When locations were temporarily closed due to Covid-19,** **Big Blue Swim School continued** **to pay its associates and provide ways to stay engaged with customers via social media.**

## Entities

- 1851 Franchise (publication)
- franchise expansion (topic)
- Education & Childcare (sector)
- Amazon (company)
- Big Blue Swim School (company)
- pandemic impact (topic)
- Scott Thompson (person)
- swim school industry (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/franchise-chatter-big-blue-swim-school-continues-to-sign-franchisees-amid-pandemic-2713540). Summarized by Burnaze (https://burnaze.com/article/d507c83d-f954-4341-88a1-45804f4773bb).