---
title: "Doug Willmarth"
url: https://burnaze.com/article/d5151b10-4cbd-410e-aa95-775e72d274ba
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-influencers-doug-willmarth-president-mooyah-burgers-fries-shakes-2721715
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
published: 2023-03-24T15:10:00.000Z
modified: 2026-11-01T01:09:49.821Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/817bdf7511390dea892f69859670d8c64132.jpg
---

# Doug Willmarth

**TL;DR:** Doug Willmarth is a strategic concept growth leader who helps restaurants accelerate momentum and build a people-first culture. He works with growth-minded restaurant concepts, including MOOYAH, to drive sales growth and improve unit economics.

*originally published in 1851 Franchise on 2023-03-24. [Read the original](https://1851franchise.com/franchise-influencers-doug-willmarth-president-mooyah-burgers-fries-shakes-2721715).*

## Story

Willmarth is a strategic concept growth leader who helps restaurants accelerate momentum and build a people-first culture. He works to design and deliver compelling brand and food experiences to drive more traffic, improve unit economics, and grow units to build enterprise value. He has led teams to deliver sustained sales growth for billion-dollar restaurant companies and retail brands.

Now, he puts that experience to work in growth-minded restaurant concepts. When he's not building great restaurants, he's probably investing in his local community or off traveling the world. And because he loves good food and wine, Doug is also an avid runner and Ironman endurance athlete.

MOOYAH’s non-GMO potato and multigrain buns are baked in-house daily. Guests can choose from five real cheeses, bacon, avocado, and 19 free sauces and toppings made from garden-fresh veggies. MOOYAH guests can choose from eight flavors of 100% real ice cream shakes, including vanilla, Hershey’s chocolate, Reese’s, Oreo and more.

While many guests dine in to the restaurant, MOOYAH also offers online ordering, delivery and carry-out for guests on the go, as well as a loyalty app.

Investment Range: $477,918 to $989,793

## Entities

- 1851 Franchise (publication)
- unit expansion (topic)
- General (sector)
- MOOYAH (company)
- restaurant growth (topic)
- brand development (topic)
- Doug Willmarth (person)

---
Originally reported by 1851 Franchise (https://1851franchise.com/franchise-influencers-doug-willmarth-president-mooyah-burgers-fries-shakes-2721715). Summarized by Burnaze (https://burnaze.com/article/d5151b10-4cbd-410e-aa95-775e72d274ba).