---
title: "The Must-Have Technologies for Franchise Brands in 2020"
url: https://burnaze.com/article/d575b7ac-8691-4246-9f0f-3c479f40a495
source: "1851 Franchise"
original_url: https://1851franchise.com/the-must-have-technologies-for-franchise-brands-in-2020-2712380
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Technology"]
published: 2020-02-25T15:10:06.000Z
modified: 2026-11-01T02:28:13.224Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/42a338ba7eb8b4736801e50584ddfa003053.jpg
---

# The Must-Have Technologies for Franchise Brands in 2020

**TL;DR:** Franchise brands need to adapt to the digital landscape by incorporating technologies such as apps, AI, and data analytics to stay competitive in 2020. Brands like Wendy's and Chipotle have successfully utilized social media to connect with their customer base.

*originally published in 1851 Franchise on 2020-02-25. [Read the original](https://1851franchise.com/the-must-have-technologies-for-franchise-brands-in-2020-2712380).*

## Story

**In 2020, brands need more than just a good business model in order to be successful. With the ever-advancing digital landscape, brands and businesses need to be able to adapt rapidly, particularly as online shopping continues to outpace traditional retail shopping.**

**There are countless devices, platforms, products and services that may offer an edge to certain brands and segments, but we’ve narrowed down to the five most essential technologies for** ***any*** **franchise brand to stay competitive in 2020.**

**Apps**

**Many franchisors still think that their business doesn't need an app because of the high volume of users on their website. They’re wrong. While website visits remain vital, having an app allows consumers the added convenience of simply tapping on a square and having everything there is to know about a franchise opportunity at their fingertips. And crucially, apps also allow brands to reach a whole new customer demographic who may not be utilizing their website.**

**Social Media**

**Most brands are already taking advantage of wide-reaching social media accounts, but too many still aren’t sure how to fully utilize them. Brands like Wendy’s and Chipotle have been praised by consumers for their online personas and ability to connect with their customer base. In order to succeed fully in the digital space, brands need to understand and connect with their consumers on social media.**

**Online Ordering**

**One common mistake brands make is assuming that online ordering is a service reserved exclusively for the food-service industry. Almost all of today’s consumers are purchasing products or services online, and businesses across segments need a way to reach consumers in this space, whether that’s through their website or on an app, in order to reach their full market potential.**

**Live Online Customer Service Chats**

**With so much of today’s communication happening online, it’s crucial that brands implement a system for online customer service needs. Consumers longer want to wait on the phone to speak with representatives, they want to chat in real-time with responsive representatives on apps and websites.**

**Apple Pay and Smart Check Out**

**In a world where convenience is king, the ability to pay quickly and easily is crucial. Brands and apps that allow users to pay with their mobile card or save their card information after entering it once are on the fast track to digital domination.**

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- Wendy's (company)
- Chipotle (company)
- social media (topic)
- online ordering (topic)
- Apple (company)
- franchise technology (topic)
- mobile payments (topic)
- digital landscape (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/the-must-have-technologies-for-franchise-brands-in-2020-2712380). Summarized by Burnaze (https://burnaze.com/article/d575b7ac-8691-4246-9f0f-3c479f40a495).