---
title: "British International Car Rental Brand Green Motion Changes Its Name"
url: https://burnaze.com/article/d581be5d-7d25-4c92-a961-a7498087fb0d
source: "Franchising.com"
original_url: https://www.franchising.com/news/20200407_british_international_car_rental_brand_green_motio.html
category: "Automotive"
industry: "Automotive"
published: 2020-04-07T12:00:00.000Z
modified: 2026-11-01T02:35:17.207Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# British International Car Rental Brand Green Motion Changes Its Name

**TL;DR:** Green Motion, a car rental brand, has changed its name to Home Motion to promote social distancing. The name change is for a period of 48 hours and aims to support government advice to stay at home during the pandemic.

*originally published in Franchising.com on 2020-04-07. [Read the original](https://www.franchising.com/news/20200407_british_international_car_rental_brand_green_motio.html).*

## Story

If you visit their website you will notice the brand has changed from Green Motion to Home Motion, which has been designed to reflect the message of national Governments worldwide to promote social distancing.

Green Motion Founder & CEO Richard Lowden said, "These unprecedented times call for a novel approach in getting the point across; pretty much every government around the world is asking for non-essential workers to stay at home and while of course Green Motion remains ready to assist and provide mobility services to key workers and for essential journeys, it is critical that those who do not need to travel, don't travel."

Richard went on to say, "we really just wanted to do our bit and help enforce this crucial messaging right now, and as such we have taken the decision for a period of 48 hours to change our brand to Home Motion."

It is important that we as a collective continue our efforts to promote and practice social distancing and the tremendous effect that it is having on the slowdown and prevention of transmission. It has never been so critical to heed government advice and adhere to the social distancing guidelines that are being recommended. It is vital for the protection of ourselves and others, including the most vulnerable in our communities.

It is imperative that we all play our vital roles in protecting each other, giving a fighting chance for our healthcare providers to deal with the pandemic and save those at the greatest risk.

Play your part, keep your distance, stay home, save lives, let's flatten the curve together.

Green Motion is a world-leading brand in the provision of lower CO2 car hire; present in 47 countries worldwide, across over 450 operational locations. Green Motion is at the forefront of mobility innovation for the car rental industry, pioneering the latest technology to deliver truly frictionless mobility services.

## Entities

- Franchising.com (publication)
- Automotive (sector)
- social distancing (topic)
- brand rebranding (topic)
- car rental industry (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20200407_british_international_car_rental_brand_green_motio.html). Summarized by Burnaze (https://burnaze.com/article/d581be5d-7d25-4c92-a961-a7498087fb0d).