---
title: "CeraVe partners with Michael Cera and TikTok influencers for unique campaign"
url: https://burnaze.com/article/d589fd57-60ea-4b79-a2b9-a45fe939d083
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/cerave-partners-with-michael-cera-and-tiktok-influencers-for-unique-campaign/
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
topics: ["Marketing"]
published: 2024-02-12T13:42:12.000Z
modified: 2026-11-01T01:04:16.794Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# CeraVe partners with Michael Cera and TikTok influencers for unique campaign

**TL;DR:** CeraVe has partnered with Michael Cera and TikTok influencers for a unique marketing campaign to highlight its reputation as the #1 dermatologist-recommended skincare brand in the USA. The campaign included a commercial aired during the Super Bowl and aimed to debunk speculations and support CeraVe's commitment to dermatologist-endorsed skincare products.

*originally published in Franchise Magazine USA on 2024-02-12. [Read the original](https://franchisemagazineusa.com/cerave-partners-with-michael-cera-and-tiktok-influencers-for-unique-campaign/).*

## Story

The news of Michael Cera’s eponymous brand CeraVe has been circulating in the media and on social platforms for a few weeks. Cera took part in a unique marketing campaign which included a commercial aired during the Super Bowl. The commercial aimed to debunk the speculations that were spreading and support CeraVe’s commitment to dermatologist-endorsed skincare products.

As new skincare brands have been entering the market, claiming to be dermatologist-approved and containing ceramides, CeraVe took the opportunity to highlight its reputation as the #1 dermatologist-recommended skincare brand in the USA. The brand also highlighted its long-standing collaboration with dermatologists for product development. CeraVe’s unique blend of skin-identical ceramides 1, 3, and 6-II, combined with MVE technology, helps to protect and restore the skin barrier.

Melanie Vidal, CeraVe Global Brand General Manager, emphasized the importance of collaboration with dermatologists in developing their products, and the creation of skin health content for audiences. The brand’s Super Bowl campaign aimed to clarify the connection between CeraVe, ceramides, and dermatologists, and was designed to be an entertaining and engaging experience for consumers.

The campaign leveraged Michael Cera’s involvement and his quirky, fan-favorite persona from movies and TV shows, emphasizing the playful and authentic nature of the campaign. It also featured a high-profile team of board-certified dermatologists and well-known social media personalities, further solidifying CeraVe’s stance on dermatologist involvement in its products.

Tom Allison, SVP & Global Head of Professional Sales and Marketing, highlighted the need to reinforce the brand’s heritage and differentiators while creating an engaging campaign. The three-week campaign extended across various digital and social media channels, and the Super Bowl commercial was only one part of the broader initiative.

The Super Bowl commercial was the first of its kind for CeraVe, and the brand aimed to leave an unforgettable impression on consumers. The campaign was not only a marketing strategy but also an opportunity to educate the public about the brand’s core values and heritage.

CeraVe was founded in 2005 and is committed to providing therapeutic skin care for everyone with a complete line of products developed in collaboration with dermatologists. For additional information, visit the brand’s website or their social media channels. For PR inquiries, reach out to Stefanie Schmit or Christine Alkhawam.

## Entities

- Beauty & Wellness (sector)
- Franchise Magazine USA (publication)
- marketing campaign (topic)
- influencer partnership (topic)
- skincare brand (topic)
- CeraVe (company)
- Michael Cera (person)
- Melanie Vidal (person)
- Tom Allison (person)
- Stefanie Schmit (person)
- Christine Alkhawam (person)
- super bowl commercial (topic)

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Originally reported by Franchise Magazine USA (https://franchisemagazineusa.com/cerave-partners-with-michael-cera-and-tiktok-influencers-for-unique-campaign/). Summarized by Burnaze (https://burnaze.com/article/d589fd57-60ea-4b79-a2b9-a45fe939d083).