---
title: "Social Geek Radio: How Social Media is Fueling the Booming Craft Beer Industry"
url: https://burnaze.com/article/d5a8f35f-4e20-477a-a3cc-303b21ca0e51
source: "1851 Franchise"
original_url: https://1851franchise.com/social-geek-radio-how-social-media-is-fueling-the-booming-craft-beer-industry-5487
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
published: 2016-08-12T15:10:00.000Z
modified: 2026-11-01T04:13:23.780Z
image: https://1851franchise.com/_next/image?url=https%3A%2F%2Fnewimage.1851franchise.com%2Fauthor%2Fcad5b051d37b6da1000b8500f25d84054276.jpg&w=3840&q=75
---

# Social Geek Radio: How Social Media is Fueling the Booming Craft Beer Industry

**TL;DR:** The craft beer industry is booming, with social media playing a key role in its success. Growler USA, a franchise that partners with local and regional microbrews, is leveraging social media to drive its marketing efforts.

*originally published in 1851 Franchise on 2016-08-12. [Read the original](https://1851franchise.com/social-geek-radio-how-social-media-is-fueling-the-booming-craft-beer-industry-5487).*

## Story

On this week’s Social Geek Radio podcast, host Jack Monson is joined by Mike Hanbery, executive VP of marketing for Growler USA, to discuss the growing industry and the role that social media plays in its success. Growler USA is a franchise that partners with local and regional microbrews and employs expert beertenders to bring the freshest beer to consumers.

Hanbery addresses the state of marketing in the growing beer industry, and explains how social media is driving that trend forward. He says, “There is a tremendous amount of user generator content, and people spending a lot of time talking about brew pubs.” He goes on to add, “The trick is to find our soul and share it with the world.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchise growth (topic)
- social media marketing (topic)
- Jack Monson (person)
- craft beer industry (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/social-geek-radio-how-social-media-is-fueling-the-booming-craft-beer-industry-5487). Summarized by Burnaze (https://burnaze.com/article/d5a8f35f-4e20-477a-a3cc-303b21ca0e51).